digital media tools

IF THE ONLY TOOL YOU HAVE IS A HAMMER, EVERY PROBLEM LOOKS LIKE A NAIL

Maslow’s Hammer

I don’t have to learn about digital technology because whatever I dream up someone, somewhere, can make it happen.*Unemployed Creatives

DON’T FORGET WHAT WE ARE DOING

Bringing a brand to life by any means necessary for the consumer. *Luke Sullivan - Hey Whipple Squeeze This

CROWDSOURCING

CROWDSOURCED MARKETING:

VOLUNTEER BRAND ENTHUSIASTS

CONTENT CREATION

Crowdsourcing.org - Crowdsourcing by Fleaser

INNOVATIVE SOLUTIONS

Crowdsourcing.org - Crowdsourcing by Fleaser

Crowdsourcing.org - Crowdsourcing by Fleaser

TIPS FOR GETTING STARTED

Crowdsourcing.org - Crowdsourcing by Fleaser

START SMALL

Crowdsourcing.org - Crowdsourcing by Fleaser

THE RULE OF 1%-9%-90%

Crowdsourcing.org - Crowdsourcing by Fleaser

FIND THE MOTIVATION MIX

Crowdsourcing.org - Crowdsourcing by Fleaser

REMEMBER “STURGEON’S LAW”

Crowdsourcing.org - Crowdsourcing by Fleaser

HARNESS “JOY’S LAW”

Crowdsourcing.org - Crowdsourcing by Fleaser

KEEP IT SIMPLE

Crowdsourcing.org - Crowdsourcing by Fleaser

COMMUNITY IS KING

Crowdsourcing.org - Crowdsourcing by Fleaser

MANAGE THE PROCESS

Crowdsourcing.org - Crowdsourcing by Fleaser

GET LEGAL INVOLVED

Crowdsourcing.org

ROUGHLY 1 MILLION WORKER HAVE BEEN PAID $1-2 BILLION FOR CROWDSOURCING PROJECTS

oBixMedia.com

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

ADVANTAGES

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

NUMEROUS IDEAS FROM NUMEROUS PEOPLE

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

CHEAP

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

FAST

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

DISADVANTAGES

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

QUALITY COULD BE QUESTIONABLE

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

UNRELIABLE

Tsvetanka Stoyanova: The Pros and Cons of Crowdsourcing

CONFIDENTIALITY

WHY SHOULD YOU CARE?

APPLICATION PROGRAM INTERFACE (API)

WHAT IS IT?

An API (Application Program Interface) is the interface implemented by an application which allows other applications to communicate with it.*MakeUseOf.com

IT’S ONE WORD:COMMUNICATION

APIs ARE GENERALLY INVISIBLE TO THE END USER

USEREXPERIENCE (UX)

User Experience (abbreviate: UX) is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact, such as a cup, toy, or website, up to larger, integrated experiences such as a museum or airport*UXNet.org

THE EXPERIENCE BELONGS TO THE USER

GREAT USER EXPERIENCES ARE INVISIBLE

MAKE IT AS SIMPLE AS POSSIBLE

DON’T JUST ELIMINATE STEPS

UX IS YOUR BRAND

QR CODESWarning: Use with EXTREME caution

QR (Quick Response) Codes are 2 dimensional barcodes that are easily scanned using any modern mobile phone. This code will then be converted into a piece of (interactive) text and/or link.

AUGMENTED REALITY

Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data.*Mashable

I don’t have to learn about digital technology because whatever I dream up someone, somewhere, can make it happen.*Unemployed Creatives

AGENCIES ARE GOING TO HAVE TO START ACTING MORE LIKE SOFTWARE COMPANIES

FRESHORIGINALUNEXPECTEDBEAUTIFUL

Edward Boches

SHAREABLEINTERACTIVECONTINUOUSPARTICIPATORY

Edward Boches

DOES IT:ENTERTAIN?PROVIDE VALUE?PROVIDE CONTENT?

Edward Boches

BRING THE BRAND TO LIFE

Luke Sullivan

BY ANY MEANS NECESSARY

Luke Sullivan