social and digital media tools for successful library patron engagement
DESCRIPTION
Social and Digital Media Tools for Successful Library Patron Engagement. Presenter. Hon. Julio Tavarez, MPA Principal, 3C Media, LLC Councilman, City of Paterson NJ [email protected] 862.262.8621. Please make sure your mobile device is ON!. Outline. Web Development - PowerPoint PPT PresentationTRANSCRIPT
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Social and Digital MediaTools for Successful
Library Patron Engagement
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Presenter
• Hon. Julio Tavarez, MPA– Principal, 3C Media, LLC– Councilman, City of
Paterson NJ• [email protected]• 862.262.8621
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Please make sure your mobile device is ON!
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Outline
1. Web Development2. I have a Facebook account!3. Email Marketing4. SMS – Short Message Service5. Listening to the Web6. After the smoke clears
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Web Development Tools
Content Management Systems - CMS
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I have a Facebook Account!!
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More Complex than just Facebookhttp://www.netsoltech.com/blog/wp-content/uploads/2010/09/social-media-landscape.png
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Have You Checked Out my WEB LOG?
http://en.wikipedia.org/wiki/Blog
http://en.wikipedia.org/wiki/List_of_blogs
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ForumsThe original social networks
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.[1] They differ from chat rooms in that messages are at least temporarily archived.
http://en.wikipedia.org/wiki/Internet_forum
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Be a Social Butterfly!Social Networking
http://en.wikipedia.org/wiki/List_of_social_networking_websites
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A Little More About Facebook
• Several ways to share:– Profiles– Pages– Groups– Location– Events– Photos– Video– Email?
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Share Links to Cool Info!Social Bookmarking
http://en.wikipedia.org/wiki/List_of_social_bookmarking_websites
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Get Creative!Social Video Sharing
http://en.wikipedia.org/wiki/List_of_video_hosting_services
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How r u doing 2day?Microblogging
http://en.wikipedia.org/wiki/Microblogging
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I am at the New Jersey Library Trustee Institute!GeoSocial Networking
http://en.wikipedia.org/wiki/Geosocial_networking
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Lets Meet up at the New Jersey Library Trustee Institute!
Face to Face Networking
The NEW-old-schoolsocial network!
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You Have Got Mail!Email Marketing
• is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience.
http://en.wikipedia.org/wiki/Email_marketing
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Email Marketing is NOT…
http://business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
The CAN-SPAM Act
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Email Marketing is…• Delivering professional
email communications…• …to an interested
audience…• …containing information
they find valuable.
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Text Messages (SMS)
• Text messaging is one of the simplest ways to reach a constituent.
• It has several advantages such as:– Supported by all mobile
phones– Cost Effective– Schedule your messages to
go out immediately or in the future
– Send Messages to Groups or individually selected contacts
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Text TAVAREZ to 313131
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If a tree falls and nobody is there to hear
it, does it make it a sound?
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Listen to the Web when you are not there!
Analytics
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Analytics continued…
WordPress Stats
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What is YOUR Klout Score?
Will begin including LinkedIn Data as well
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Facebook Page Analytics
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Why is Data Tracking
Important?
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The Red ShirtPhenomenon
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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Analytics According to Captain Kirk
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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Crew of 45054 total deaths
= 13.7 % mortality rate
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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11% - Yellow shirt9% - Blue shirt79% - Red shirt
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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57.5%
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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42.5%
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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Interesting Fact:when Captain Kirk not only meets the local alien women,
but also starts a fight among alien locals. The combination of these events has led to the elimination of 4
crewmembers (3 red-shirts).http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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57% Beaming Down42% On-Board Mayhem
http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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http://www.sitelogicmarketing.com/blog/02-analytics-according-to-captain-kirk
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The Knowing/Doing Gap
http://www.jiscinfonet.ac.uk/infokits/change-management/knowing-doing-gap
This condition appears when you know what needs to be done, you have what it takes to get it done, but for some reason this hasn't translated into the right sort of action.
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Once you have engaged your patrons…
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Lets not Forget Donations…
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THANKYOU!