digital workplace: ignorare i dipendenti, costa!
Post on 13-Jul-2015
116 Views
Preview:
TRANSCRIPT
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 2
FANTOZZI 1975
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 3
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 4
VERSO CHI SI CONCENTRANO I
NOSTRI SFORZI NELLA COMUNICAZIONE
DIGITALE?
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 5CUSTOMER
VERSO CHI SI CONCENTRANO I
NOSTRI SFORZI NELLA COMUNICAZIONE
DIGITALE?
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 6EMPLOYEE
VERSO CHI SI CONCENTRANO I
NOSTRI SFORZI NELLA COMUNICAZIONE
DIGITALE?
8Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
Forrester Workforce Experience Pyramid
Piacevolezza
Semplicità
Rilevanza
CUSTOMER EXPERIENCE
Coinvolgimento
Produttività
Empatia col Brand
WORKFORCE EXPERIENCE
*Measure Workforce Experience Through Engagement, Productivity, And Customer Impact | Forrester, May 7, 2013
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 9
Investonotempo ed energiaper il successo
dell’azienda
Coinvolgimento
*Measure Workforce Experience Through Engagement, Productivity, And Customer Impact | Forrester, May 7, 2013
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 10
ProduttivitàAiutano l’aziendaa raggiungerei propri obiettivi
*Measure Workforce Experience Through Engagement, Productivity, And Customer Impact | Forrester, May 7, 2013
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 11
56% rimangono in azienda44% raccomandano i prodotti dell’azienda
41% raccomanda l’azienda come posto di lavoro
Empatia col Brand
*Benchmarking Technology’s Effect On Employee Engagement | Forrester, July 30, 2013
12Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
Coinvolgimento
Produttività
Empatia col Brand
*Benchmarking Technology’s Effect On Employee Engagement | Forrester, July 30, 2013
Base: 2.905 dipendenti di azienda
dicono che la tecnologia è importante 77% credono che la tecnologia risolva problemi sul lavoro 74%
pensano che i colleghi usino la tecnologia 67%
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
COINVOLGIMENTO
14
“Mi sono sentito frustrato, uno strumento messo li per migliorare
le cose finisce per peggiorarle, e la colpa è
tua perché non ti sei riuscito ad adeguare”
LUCA | CHANNEL MANAGER
15Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
0
1
2
3
-1
-2
-3
ATTRACTIVENESS
PERSPICUITYEFFICIENCY
DEPENDABILITYSTIMULATION NOVELTY
UEQ - Usability Evaluation Questionnaire
16Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
0
1
2
3
-1
-2
-3
ATTRACTIVENESS
PERSPICUITYEFFICIENCY
DEPENDABILITYSTIMULATION NOVELTY
UEQ - Usability Evaluation Questionnaire
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
PRODUTTIVITÀ
17ELISA | DESIGNER
“Continuo a chiedere spiegazioni ogni volta che faccio una cosa
nuova o che ne faccio una che non
ho fatto per un po' di tempo”
18Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
0
1
2
3
-1
-2
-3
ATTRACTIVENESS
PERSPICUITYEFFICIENCY
DEPENDABILITYSTIMULATION NOVELTY
UEQ - Usability Evaluation Questionnaire
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
EMPATIA BRAND AZIENDALE
19DANILO | TEAM MANAGER
“I tool interni sono un modo non
convenzionale per fare team building! Per il fatto
che i colleghi confrontano i diversi livelli di frustrazione a seconda
dei sistemi e della difficoltà negli accessi.”
20Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
0
1
2
3
-1
-2
-3
INNOVATIVE EMPLOYEECENTERED PLEASANT EFFICIENT
WELL ORGANIZED
FRIENDLY
Company Evaluation
BY 2018, 25% OF LARGE ORGANIZATIONS WILL HAVE AN EXPLICIT STRATEGY TO MAKE THEIR
CORPORATE COMPUTING ENVIRONMENT SIMILAR TO A CONSUMER COMPUTING EXPERIENCE
"
Gartner, September 2014
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 24
Pacific Northwest National Laboratory | Connected@PNNL
RISULTATI•Riduzione curva di apprendimento
•Aumento adozione dello strumento
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 25
Acorda Therapeutics | Synapse
RISULTATI•Miglioramento della produttività grazie a snellimento flussi
•Aumento adozione dello strumento
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 26
Acorda Therapeutics | Synapse
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 27
Acorda Therapeutics | Synapse
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 28
Acorda Therapeutics | Synapse
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 29
Gaylord Hotels | Mobile App
RISULTATI•aumento del 20% nel punteggio di customer satisfaction
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 40
Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved. 41
Grazie
Un grazie speciale aRoberta Capellini
per aver impostato e condotto la ricerca quali-quantitativa
sulla quale si basa il mio intervento di oggi
Credits
43Avanade Confidential – Do Not Copy, Forward or Circulate – © Copyright Avanade Inc. All Rights Reserved.
Warning Icon by Björn Andersson from The Noun ProjectComponents Icon by Q. Li from The Noun ProjectRace Driver Icon by Luis Prado from The Noun ProjectLine Graph Icon by Juan Pablo Bravo from The Noun ProjectTablet Icon by Megan Hillman from The Noun Project
top related