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Post on 08-Jun-2020
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NEW PRODUCT INNOVATION
DISRUPT OR BE DISRUPTED
Lewis Ng
Chief Business Officer
PropertyGuru Group
2
With the rapid digitization of our lives,
means that technology-powered
solutions will be needed to meet the
sheer scale and efficiency needs of the
property sector in the years ahead.
“
”Hari V. Krishnan
CEO of PropertyGuru Group“The Future of Proptech in Asia lies in AI, VR and Blockchain”, Tech In Asia
The utilization of innovative
technology that aims to make
real estate transactions
more efficient.
Let’s Talk#PROPTECH
3
The Future is Digital
Rapid Urbanisation 40 out of 47 of the
world’s fastest growing cities are located in Asia
Evolution of Smart Cities which
requires highly data-driven, as well as
extensive data collection and analysis
Boom of the Millennials who are
technologically savvy, with distinctive expectations
Asia Pacific is
at the forefront
of Proptech investment
Source : CB Insight, 2017
5
3 Trends#PROPTECH“
”
PropTech is one small part of the wider
digital transformation of
the property industry.
First accepted definition of Proptech by Baum and Dearsley
1 | Big Data#PROPTECH
ACTIONABLE DECISION MAKING
‘Smart Nations’, Smart Cities’ drive the need for an artificial interpretation of data to make actionable decision making.
OPERATIONAL EFFICIENCY
“in the cloud”Achieve operational scale and agility focusing on
innovation instead of infrastructure management
MARKETING THE RIGHT MESSAGE,
TO THE RIGHT PERSON,
AT THE RIGHT TIMEFuel business growth by bringing together people,
data and processes
ePropertyTrack - Making Data Work For You
Capture Booking Data. In Real Time.With 24/7 access to real-time inventory status as well
as online payment confirmation, developers can
massively increase their conversions.
Track Data to Optimize Sales.Real-time automated reports allow for developers to
observe and review performance on the go, as well as
new strategies to get the best out of sales.
2 | Immersive & Interactive Visualization#PROPTECH
From Anywhere In The World
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Rise of Drones
Aerial perspectives & 3D
mapping = DESIGN & PLANNING
Live construction visualization =
PROJECT MANAGEMENT
Data gathered from inaccessible
areas = SAFER, FASTER
INSPECTIONS
3 | Artificial Intelligence#PROPTECH
MACHINE LEARNING that could
pinpoint customer’s needs and adapt
with their changing preferences
IMAGE RECOGNITION that allows
customers to classify, tag and
organize in real-time
BOTS that never sleep to
automate processes
Artificial Intelligence & Personalization
AI-enabled hyper-
personalized search
Are You Prepared?
Immersive
Experiences
Personalization
Service
ExcellenceSales
Effectiveness
#PROPTECH
IN PRACTICE
The Challenge
Creative (Clicks)
From Clicks to Sales
300,000
Website200,000
Registration Form2,500
Qualified for Loan50
Booking40
Sales20
Activities and
dollars are
spent marketing
to the many,
only impacting
the few.
PROPERTYGURU MORTGAGE PRE-QUALIFIER
FIRST IN SOUTHEAST ASIA
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PropertyGuru Mortgage Pre-Qualifier
Of millennials
can’t afford to
purchase a
home*
M’sians prefer to own
their home than to rent one
loan rejection
rate in 2018
would like to purchase
their own property within
the next 6 months
Of that, 37% of
Malaysians are
looking for homes
in the affordable
category
(RM300,000-
RM500,000)
PROPERTY PRICE : 4.4X the median income
60%
71%
53%
92%
Home Ownership – A Distant Dream
OWN YOUR HOME
PropertyGuru Mortgage Pre-Qualifier enables property
seekers to increase their chances of securing mortgages
Empowers property seekers to make informed property
decisions and avoid disappointment of home loan
rejection further down the property purchase process
Comes with actionable insights from reputable financial
advisors to help property seekers qualify for mortgages
which would help them attain their aspired homes
Copyright © PropertyGuru Group
Asia's Leading Online Property Group. All Rights Reserved.
Thank You
Lewis Ng | Chief Business Officer lewis@propertyguru.com.sg
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