disrupting the worlds event apps. event discovery in the era of meta-search

Post on 07-Apr-2017

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So many places to visit

Event discovery Disrupting the world’s events apps

in the era of meta search

It is likely that when you book your holiday this year you will use a website like Expedia, Cheapflights, or TripAdvisor

You likely will spend time comparing

options easily and cost-effective.

Meta-search has rapidly emerged as a mega-trend in recent years to become one of the leading methods for consumers to find the cheapest deal for flight or hotel accommodation resulting in significant change to the distribution landscape for hotels and airlines.

Globally there are many suppliers for this typ

e of service

Aggregators

How does it worrrrk?

Funnel

You need

Box Sieve

Push & Pull APIs UX & AlgorithmsData Model &Mapping Logic

things3

+ Analytics

…and execute on a defined process

Contract Source content

Verify status

Caches & Algorithms

Supplier to consumer

Consumer to supplier

Web/app traffic

Search inputs

Aggregate & Display Referral

Great content With greater speed and convenienceWithin Context

And this matters because

is great

that’s great!

…and how do these companies earn money?

Merchant Model: In this model, hotels sell rooms to the aggregator in bulk at discounted or wholesale prices. The aggregators then sell them to customers at a markup price. This is the most commonly used model, and it benefits both parties.

…and how do these companies earn money?Agency Model: This is a commission-based model wherein hotels give aggregators commissions based on business bought. In this model, the hotels list their services, and the aggregators don’t have to buy anything up front. This is beneficial for hotels, as it gives them the freedom to price their rooms as per the demand scenario.

And that is important why?!?!!

The fight for the customer interface

Something interesting is happening.

where the costs are and interface with a huge

number of people where the money is.

Aggregator

Suppliers

CustomersAggregators are working on thin layers that sit on top of vast supply systems

The one who controls what the customer sees controls the world

Hypothesis

So why does the same thing not exist for Events?

… actually there is

Mind blown!

As consumers are used to having the Internet in the palm of their hands and want the information that they are looking for quicker than ever before, less and less consumers, want or feel the need to trawl through several sites for the best deal, they expect to find it all in one place and for events, that place is now

drop!in allows consumers to search for events across several sites by consolidating the results in a

comparative format for example price and distance which simplifies the buying decision for the consumer.

to offer consumers a better accessibility of events than if a consumer spoke with the organizers on their own.

https://itunes.apple.com/us/app/drop!in/id1038351294?mt=8

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