distributed donation strategies: embedded giving online

cnow 09.04.2010

workshop today

trend 1 –theorycitizen generosity

trend 2 - practiceembedded generosity

keeper of the causeproximity

relationshipsknowledge

history & prooftrust and confidence

scary questionsintermediary?

beneficiary upfront?micro causes?personalities?

speed?non?

yo nathalie check the time now please

trend 2

embedded generosity

changed landscapenew trend or new terminology

offline & online applicationcool examples

equation for pre-GFC generosity

what you have -

(what you need + what you want)

=

what you can bear to part with that won’t impact future wants and needs

equation for generation Gwhat we had –

(what we lost + what we thought we needed +

what we now don’t want)

=

what we want to leverage intime, money and networks

to feel better about the world

initiatives/ campaigns/ projects

people (donors, consumers)cause (heart)

resource (incentives)

mechanismsbuy one, give one

give & win

vote 2 give

gift of giving

giveaway

mechanismsall profits to cause

% of net profit

% of purchase

fair trade

via commodity or experience

mechanisms$1 for $1

round up to nearest $1

add margin (product)

offset

payroll

mechanismsloyalty generosity

per use margins/ micro donations

pro bono (skills & hours)

in-kind

recycling

relationshipsbusiness > consumer

business + charitycorporate > staff

individual + networkcharity/ nfp > donor

what’s really new? beyond sponsorship

easier onlinetrade & exchange

“donation”less direct

less ownershipno assumptions

make it easy

process?

define your networkexpand network profile

set objectivesselect mechanismmonitor response

…redefine your network

riskscleansing

alienate your network real value

future valueROI

no value