distributed donation strategies: embedded giving online
DESCRIPTION
The old days of the Internet - waiting for people to visit your organisation's website to make a donation are gone, together with the need for expensive and 'controlled' non profit websites. Independent, individually-led actions are on the rise. The web is providing everyday people the tools they need to solve the problems that were once the exclusive domain of traditional charity. Giving is no longer centralised-it's fragmented, ubiquitous and taken advantage of wherever supporters find it to be convenient and fulfilling. Learn how to be opportunistic when it comes to meeting donors where they are online using a raft of Web 2.0 technologies and philosophies. Harness the networks of impassioned wired individuals by giving them the tools and information they need to channel funds and energy towards your cause. So how do nonprofits raise money and supporters online outside of our own websites? How can your organisation benefit from the new trend of embedded generosity? As presented at http://connectnow.net.auTRANSCRIPT
cnow 09.04.2010
workshop today
trend 1 –theorycitizen generosity
trend 2 - practiceembedded generosity
keeper of the causeproximity
relationshipsknowledge
history & prooftrust and confidence
scary questionsintermediary?
beneficiary upfront?micro causes?personalities?
speed?non?
yo nathalie check the time now please
trend 2
embedded generosity
changed landscapenew trend or new terminology
offline & online applicationcool examples
equation for pre-GFC generosity
what you have -
(what you need + what you want)
=
what you can bear to part with that won’t impact future wants and needs
equation for generation Gwhat we had –
(what we lost + what we thought we needed +
what we now don’t want)
=
what we want to leverage intime, money and networks
to feel better about the world
initiatives/ campaigns/ projects
people (donors, consumers)cause (heart)
resource (incentives)
mechanismsbuy one, give one
give & win
vote 2 give
gift of giving
giveaway
mechanismsall profits to cause
% of net profit
% of purchase
fair trade
via commodity or experience
mechanisms$1 for $1
round up to nearest $1
add margin (product)
offset
payroll
mechanismsloyalty generosity
per use margins/ micro donations
pro bono (skills & hours)
in-kind
recycling
relationshipsbusiness > consumer
business + charitycorporate > staff
individual + networkcharity/ nfp > donor
what’s really new? beyond sponsorship
easier onlinetrade & exchange
“donation”less direct
less ownershipno assumptions
make it easy
process?
define your networkexpand network profile
set objectivesselect mechanismmonitor response
…redefine your network
riskscleansing
alienate your network real value
future valueROI
no value