ditching words: using interactive to improve user experience

Ditching Words: How Interactive Media Improves the User Experience

Tuesday, Oct 20, 4:15pm

Matt R. Sullivan

About Matt Sullivan

•Teaching tech comm and software for 20 years

•Adobe Certified Instructor and Expert in 10 Adobe applications

•Runs training classes for tech comm video at training.techcommtools.com

•Author FrameMaker – Creating and Publishing Content

Ditching Words

Video and visuals for better documentation

620 pages of irony

New interactivity features for Fm 12 and Fm 2015

11 of 27 new features (over 40%) directly

address digital publishing and mobile

delivery

To effectively

deliver a message

Create engaging experiences with more than just text

-@mattrsullivan

•Documentation (2 examples)

•Support for existing content

•Point of sale, sales rep, product training

•Advertising•Product and Profit center

•Sales teaser

Video documentation as

Video as…documentation

PS AI INT video

Use video to ease descriptions of obscure details

Video as…documentatio

n

vimeo.com/112531569

Video asSupport for existing content

Video in lieu of collateral and mailers

GIVE an experience instead of describing one

Headwaters Healthcare CentreOrangeville, ON

Be creative with providing access

Targeted e-mailLanding pagesBlog postsQR codesHelp systems/PDF

Deploy content on media servers to reduce load times for content.

Interesting spins on video documentation

Video as point of sale, sales rep, and product training

Video documentation as Sales

youtu.be/1Ql0Z8Il73s

Video documentation as advertising

youtu.be/aBYWGjIzvyw

Using your documentation as a profit center

Documentation

as product

http://bit.ly/screenflow-hero

Cross-pollinate

Content as sales teaser

youtu.be/DBaWwuK-YAg

Augmented reality in a cell phone

app

DAQRI Anatomy 4d

Identifying candidates for video

Look for trouble spots in docs and user experienceLook for features that differentiate

Next steps

bit.ly/lavacon-video for writeup

slideshare/net/mattrsullivan for presentation

training.techcommtools.com for course

matt@mattrsullivan.com

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mattrsullivan YouTube-tc2ls or mattrsullivan