dm arts d1-workshop-cesar christoforidis-socialbakers-social media management

Digital Marketing Arts, Cairo

10th of September

By Cesar Christoforidis

@cesarchris

About Socialbakers

• Prague, London, San Francisco, Munich, Paris, Dubai.

• 350,000 marketers across 60+ countries, every continent

• Founded in 2008 as Social Media Agency

• Team of 130+ people, Launched Socialbakers platform 2009

• Facebook Preferred Developer Consultant

Used by Leaders

“We are a „customer developed‟ company,” said Jan Rezab, who is

the CEO and co-founder of Socialbakers. “Our customers kept

telling us the metrics they wanted to see.”

October 31, 2011

Agenda

• Secrets to a successful media strategy

• 5 Recommendations on how to build a

Social Media Strategy

• 6 ways to detect fake fans on facebook

• Top Socio-Video campaigns

• Market overview and opportunities in

Egypt and GCC Regions

Secrets to a successful media

strategy

Deploy

Plan Measure

Share Great Content

• Pictures and Videos

Press!

Sales!

Cool Articles

Short and concise

Metrics in social media – ENGAGEMENT RATE

Why do we do it?

How to build the Strategy?

Set simple goals

Interact, don’t preach!

Censoring in a crisis adds

fuel to the fire..

You’re never too big to say

sorry

Don’t waste your time

Don’t understand WHY they do it, just accept

hundreds of millions of them do!

How to detect fake fans?

Top Socio-Video

campaigns

The Future for GCC & Egypt

The Arab World

Active Twitter Users

Twitter Penetration Population

Popular Trends

Please follow me on twitter

@cesarchris

شكرا

Cesar@socialbakers.com

M: +44 781 447 8060

www.socialbakers.com

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