dmc 2013. tor myhren. Как создавать рекламу, которая станет...

A culture of creativity.

Creatively digging up human Insights.

© MOTIVEQUEST 1/7/13 54

The topographical map shows clusters of

conversations.

The higher the peak the more

people are involved in the conversation.

HUNTING CONVERSATIONS: The hunting conversations deal not just with the retailers and goods, but also the emotional component.

Goods: Shoes, purses, jewelry, clothes

Source: Treasure Hunting, 5/1/2008 - 4/30/2009

Retailers

Emotional Component: Love, high, excited Budget, costs

YOU ARE HERE

You can close your eyes. But you can’t turn off your nose.

Amplify a hit.

Create a universal language.

The Healing Powers of Creativity.

It only takes one.

THE ONLY AGENCYFEATURED IN FAST COMPANY MAGAZINE’S

“50 MOST INNOVATIVE COMPANIESIN THE WORLD” ISSUE

IN 2010 AND 2011.

“For surprising, clever,

story-driven marketing that penetrates the

culture”

2011

Grey New York

2010“Grey built up a cost-efficient in-house production depart-

ment that helped it win business from brands such as BMW, DirecTV, and the NFL.

While ad spending industry-wide plummeted 11%, Grey’s

operating profits were up 44% due to the once staid agency’s

new-found DIY scrapiness.”