dmo jurgen nauber
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Destination Management The International Perspective
National Conference Destination Management Organization Jakarta 5-8 August 2010
Jrgen Nauber, Coordinator, UNWTO Consulting Unit on Tourism and Biodiversity, Bonn/Germany
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Contents
1. The Consulting Unit on Tourism and Biodiversity
2. Best Practices of DMO
3. The Values of a DMO
4. Lessons to be Learned for the Future of Indonesian
Tourism Destination Development
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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The Consulting Unit on Tourism and Biodiversity
Background
Established at the UN-building in Bonn by the World Tourism Organization in 2006
Funded by the Federal Government of Germany, Ministry for the Environment, Nature Conservation
and Nuclear Safety
Overall Aim
To promote tourism development that supports biodiversity conservation, social welfare and
economic security in the host communities
Highlight the value of biodiversity and its related ecosystem services for tourism
Improve knowledge on biodiversity and tourism-related issues for member support
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Best Practices of Destination Management
Organizations
Profile: Conventional DMO versus New type DMO
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
Conventional New type
Product Development Ensuring stakeholder involvement
Promotion Establishing competitive advantage
Marketing Ensuring long-term tourism
sustainability
Booking System Spreading benefits of tourism
Tourism business
networking
Improving tourism yield, increase
local shares of value chain
Performance monitoring Carrying Capacity/Limits of
Acceptable Change
Maintaining the destination fit for the
future
Strengthening responsibility for
safeguarding biodiversity
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Best Practices of Destination Management
Organizations
DMOs can ensure that community partnership are fostered, enabling the economic benefits and ownership to remain within the community.
Residents get involved in decision making processes regarding the development of tourism in their areas and work with stakeholders on
methodologies for enhancing opportunities within the tourism sector.
A DMO is in charge of the tourist destination and is responsible for achieving excellent and sustainable return on investments, market
growth, quality products and assurance, a brand of distinction and
benefits to all shareholders.
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Increased and sustained ownership of local people
Increased Corporate Social Responsibility of businesses
Maintained quality of tourism goods and services
Increased competitive image (branding) of destination
Maintained ecosystem services
Prepared for Climate Change
The Values of a Destination Management Organization
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
COOPERTATION HELPS TO ACHIEVE GOALS TOGETHER THAT WE CANNOT ACHIEVE ALONE!
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Lessons to be learned for the Future of
Indonesian Tourism Destination Development
Government(s):
Include the development of DMOs in national tourism legislations (e.g. Tourism Support Act)
Establish a National DMO Consulting Group to coach DMO development
Establish branding, quality and sustainability criteria and indicators for the development and monitoring of DMOs
Establish an Award scheme for the best sustainable DMO
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Lessons to be learned for the Future of
Indonesian Tourism Destination Development
Local communities:
Agree on the geographical scope of the DMO
Ensure involvement of stakeholders in DMO development and implementation (e.g. CIP)
Agree on a costumer and community Code of Conduct
Ensure sharing of benefits within the DMO financial structures
Adapt to potential risks (e.g. natural disasters) by agreeing on zonationand emergency plans_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Lessons to be learned for the Future of
Indonesian Tourism Destination Development
NGOs/Universities:
Provide training and capacity building on sustainable tourism
Provide networking among sustainable initiatives sharing information
Monitor DMO performance
Update on new risk and climate change data
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Our atmosphere
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Too much energy?
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
Energy input first semester 2010
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Hottest year ever?
_______________________________________________________________________________
UNWTO Consulting Unit on Tourism and Biodiversity
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Terima Kasih
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