do crappy sales email templates lead to more revenue?

crappy sales email templates

DO

LEAD TO MORE

revenue?

THERE’S AN OLD SALES PROVERB:

THERE’S AN OLD SALES PROVERB:

Out of 10 prospects

1 will always buy.

1 will always buy.

1 will never buy.

And it’s the sales reps job to win the 8 in the middle.

we’ve been looking at this wrong.

BUT MAYBE

it’s the sales rep’s job to find who buys every time.

MAYBE

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Clear interest in prospect’s social activity.

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Clear interest in prospect’s social activity.

Smooth connection to business value.

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Clear interest in prospect’s social activity.

Smooth connection to business value.

Specific next steps on a phone conversation.

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Clear interest in prospect’s social activity.

Smooth connection to business value.

Specific next steps on a phone conversation.

P.S. This tracks our emails, sending live aler ts when an email is opened or clicked.

Let’s look at this awesome email:

Hi Ravi,

The article you shared on LinkedIn yesterday addresses a challenge that I've heard two sales directors mention this week. Your unique perspective would be beneficial for them to hear.

We help sales execs improve their reps success with a similar approach. Do you have 5 minutes to speak on Wednesday or Thursday afternoon this week?

Clear interest in prospect’s social activity.

Smooth connection to business value.

Specific next steps on a phone conversation.

P.S. This tracks our emails, sending live aler ts when an email is opened or clicked.

CLICK HERE TO TRACK YOUR EMAILS FOR FREE TODAY.

So that email was awesome. Why wouldn’t you respond?

... but would you buy?

Oftentimes, these awesome emails get responses that are:

Oftentimes, these awesome emails get responses that are:

u  Complimenting the non-invasive and strategic email.

Oftentimes, these awesome emails get responses that are:

u  Complimenting the non-invasive and strategic email.

u  Respecting the effor t behind the personalized research.

... but don’t actually show interest in the product.

Let’s look at this crappy email:

Hi Danielle,

It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas?

I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?

Let’s look at this crappy email:

Hi Danielle,

It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas?

I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?

Intro sentence is completely irrelevant.

Let’s look at this crappy email:

Hi Danielle,

It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas?

I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?

Early promise without any proof it can happen.

Intro sentence is completely irrelevant.

Let’s look at this crappy email:

Hi Danielle,

It’s about time for that afternoon coffee here on the East Coast ... why not get your caffeine with some marketing ideas?

I reviewed your website and industry, and have put together an initial 2013 plan that will help point you down the path of generating more inbound leads and sales velocity. When’s a good time for us to connect for 15 minutes and review these ideas?

Early promise without any proof it can happen.

Intro sentence is completely irrelevant.

Says nothing about the business you’re emailing.

The prospect who does respond had to see through the crap to see that they actually want the product.

BUT HERE’S THE THING.

“You know, I’ve been meaning to address this. I’ll respond.”

THEY MAY SAY:

Will this email get you a 90% connect rate?

Will this email get you a 90% connect rate?

NOPE.

Will this email get you a 90% connect rate?

NOPE.

Will this email get you a 90% close rate?

Will this email get you a 90% connect rate?

NOPE.

Will this email get you a 90% close rate?

MAYBE.

Will this email get you a 90% connect rate?

NOPE.

Will this email get you a 90% close rate?

MAYBE.

(A connect rate reflects how many people overall responded while close rate reflects how overall bought.)

With an awesome email, your connect rate widens the top of your funnel.

With an awesome email, your connect rate widens the top of your funnel.

AND VERY FEW SURVIVE.

With a crappy email, your close rate attracts a very consistent funnel.

With a crappy email, your close rate attracts a very consistent funnel.

AND JUST ABOUT ALL SURVIVE.

SO, WHICH IS BETTER?

SO, WHICH IS BETTER?

Connect with many and close a few?

SO, WHICH IS BETTER?

Connect with many and close a few?

Or connect with few and close all?

TEST IT OUT.

TEST IT OUT.

Click here to go to getsignals.com.

TEST IT OUT.

Click here to go to getsignals.com.

Sign up for free email tracking.

TEST IT OUT.

Click here to go to getsignals.com.

Sign up for free email tracking.

Send a tracked email and see:

TEST IT OUT.

Click here to go to getsignals.com.

Sign up for free email tracking.

Send a tracked email and see: u  Which get opened most

TEST IT OUT.

Click here to go to getsignals.com.

Sign up for free email tracking.

Send a tracked email and see: u  Which get opened most u  Which opens lead to responses

TEST IT OUT.

Click here to go to getsignals.com.

Sign up for free email tracking.

Send a tracked email and see: u  Which get opened most u  Which opens lead to responses u  Which opens lead to deals

Until we test it, we’ll never know.

TRACK

THANK YOU.