do you have anyone on your advicesquad?
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Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
Who’s sitting at your strategy table—from OUTSIDE the
building—helping your organization embrace reality and think about future strategy? About managing future issues? About leadership into an unknown future?
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
If you answered nobody, you’re
part of the norm and not the exception. In fact, organizations everywhere on the planet mistakenly believe that all the
“answers” are INSIDE
their own building.
What’s the problem with that thinking?
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
The answers are NEVER inside the building. NEVER in your leadership meetings. Never on your strategic
planning retreats.
Nope, the answers are always OUTSIDE
in the marketplace and community.
The answers are where the people you serve live. Where your vendors operate. Where your competitors prowl at night looking for an opportunistic opening in your wall. Where people in pain need help.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
LOOK OUTSIDE!
As a CEO Leader and strategist
for 25 years, I’ve learned that if the answers are outside, we should (must) look OUTSIDE. Forming an
AdviceSquad is an effective way to get that job done.
More than a board of directors, an AdviceSquad is a
cross-sectional representation of the players in an organization’s stakeholder ecosystem.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
An AdviceSquad opens up
your organization to fresh input that challenges the most cherished assumptions about where it is now and where it must go in the future.
The payoff is generating
new information by getting more eyes and points of view on the organization’s Radar screen.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
Done properly, an AdviceSquad
can provide invaluable third-party direction on key projects, new opportunities, challenges looming on the horizon, crisis prevention, and crisis response.
Over time, the AdviceSquad will help an organization
become adept at spotting the critical issues that will determine success or failure in the future.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
YOUR FUTURE…
I’ve had much success with this model by developing a focused theme for the
AdviceSquad—like technology,
or costs, or competition--and then letting the group loose to help
“frame the future.”
FRAME
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
The best success story for me came when
my organization faced a revolutionary change in global trade policy that would
affect every part of our business.
I assembled an AdviceSquad of
experts in the vortex of that issue and debate.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
We had economists, government representatives, academicians, consultants and others meet to drill deeply into every part of the issue.
The result was a catalytic spark. That produced a strategic response that not only prevented a negative hit, it led to incremental revenue and stability.
Mark Affleck http://www.yellowchairstrategy.com Posted November 2013
The Author
CEO Change Leader Strategist Issues & Crisis Manager As CEO of YellowChair Strategy, he helps leaders transform their organization to “survive today and thrive tomorrow.”
MARK AFFLECK
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