doing the math on google plus: an overview

Doing the math on

An overview

NO ONE NEEDS

MORE SOCIAL

MEDIA

BUT WE MIGHT

NEED BETTER

SOCIAL MEDIA

What is ?

“IF FACEBOOK AND

TWITTER HAD A BABY,

THEY’D CALL IT GOOGLE+.”

[IT’S] AN EXTENSION

OF GOOGLE ITSELF

MONTHS TO 25 MILLION MEMBERS

SOURCE: COMSCORE MEDIA METRIX

0 5 10 15 20 25 30 35 40

Facebook

Twitter

MySpace

Google Plus

Who’s on ?

55%

U.S.

70%

MALE

IN JULY THE GEEKS RULED—

NOW…THE STUDENTS ARE TAKING OVER!

features

FRIENDS

CO-WORKERS

FAMILY

CLASSMATES

REAL FRIENDS

CUSTOMERS

OLD FRIENDS

ACQUAINTANCES

NEIGHBORS

FRIENDS OF FRIENDS

RANDOM CONNECTIONS

CLASSMATES

OLD

FRIENDS

ACQUAINTANCES

NEIGHBORSFAMILY

CUSTOMERS

FRIENDS OF

FRIENDSRANDOM

CONNECTIONS

CO-WORKERS

REAL FRIENDS

PEOPLE IN

YOUR CIRCLES

PEOPLE WHO’VE

ADDED YOU

RECIPROCITY

NO “FRIEND REQUESTS,” SO THEY DON’T

KNOW YOU’RE NOT FOLLOWING BACK

SHARING IS DIFFERENT

THAN +1…ING

THINGS YOU +1 ON THE INTERNET GO HERE

THINGS YOU +1 ON GOOGLE PLUS DON’T

(SEEMS WEIRD, DOESN’T IT?)

PLUSES

CLEAN, USER-FRIENDLY

INTERFACE

TAGGING

EDITING/INTEGRATION

WITH PICASA

MINUSES

TAGGING/PRIVACY

Cool

tools

PLUSES

HUDDLE

SEARCH NEARBY

CHECK-INS

MINUSES

NO HANGOUTS (YET)

CAUTION: INSTANT UPLOAD

site:plus.google.com

Innovative uses of

CLIFF ROTH

“IMAGINE TALKING

TO ISAIAH MUSTAFAH

(THE OLD SPICE GUY)

IN REAL TIME”

GRAEME LIPSCHITZ,

“GOOGLE+ IS THE

GOLDEN TICKET TO THE

CHOCOLATE FACTORY OF

SOCIAL MEDIA”

What’s next for

THE POSSIBILITIES INCLUDE

• TWEAKS, FIXES, CHANGES

• GOOGLE PLUS FOR BUSINESS

• ENHANCED MOBILE

• PROPRIETARY EXTENSIONS/APPS

• AND REMEMBER…

[IT’S] AN EXTENSION

OF GOOGLE ITSELF

Getting started on

1. DOWNLOAD

GOOGLE

CHROME

2. GET AN

INVITE

3. COMPLETE

YOUR PROFILE

4. ADJUST

PRIVACY

SETTINGS

5. ADD

CIRCLES/

PEOPLE

6. EXPLORE

7. STAY TUNED

THANKS!ASHERAGENCY.COM

FACEBOOK.COM/ASHERAGENCY

TWITTER.COM/ASHERAGENCY

3. THEOATMEAL.COM/COMICS/STATE_WEB_SUMMER

7. PLUS.GOOGLE.COM/OLAF WEMPE PROFILE PHOTOS

8. FLICKR/VIC GUNDOTRA/ROMAINGUY

10. FLICKR/WEDDING INVITATION/ZAKWITNIJ

28. FLICKR/SCREEN SHOT OF A HANGOUT SESSION/GHBRETT

30. FLICKR/ON THE FRONT PORCH/SNAP MAN

33. FLICKR/COOL TOYS PIC OF THE DAY - GOOGLE+ IPHONE APP/ROSEFIRERISING

47. PROCTER & GAMBLE

51. FLICKR/VIC GUNDOTRA/ROMAINGUY