doing the math on google plus: an overview
TRANSCRIPT
Doing the math on
An overview
NO ONE NEEDS
MORE SOCIAL
MEDIA
BUT WE MIGHT
NEED BETTER
SOCIAL MEDIA
What is ?
“IF FACEBOOK AND
TWITTER HAD A BABY,
THEY’D CALL IT GOOGLE+.”
[IT’S] AN EXTENSION
OF GOOGLE ITSELF
MONTHS TO 25 MILLION MEMBERS
SOURCE: COMSCORE MEDIA METRIX
0 5 10 15 20 25 30 35 40
MySpace
Google Plus
Who’s on ?
55%
U.S.
70%
MALE
IN JULY THE GEEKS RULED—
NOW…THE STUDENTS ARE TAKING OVER!
features
FRIENDS
CO-WORKERS
FAMILY
CLASSMATES
REAL FRIENDS
CUSTOMERS
OLD FRIENDS
ACQUAINTANCES
NEIGHBORS
FRIENDS OF FRIENDS
RANDOM CONNECTIONS
CLASSMATES
OLD
FRIENDS
ACQUAINTANCES
NEIGHBORSFAMILY
CUSTOMERS
FRIENDS OF
FRIENDSRANDOM
CONNECTIONS
CO-WORKERS
REAL FRIENDS
PEOPLE IN
YOUR CIRCLES
PEOPLE WHO’VE
ADDED YOU
RECIPROCITY
NO “FRIEND REQUESTS,” SO THEY DON’T
KNOW YOU’RE NOT FOLLOWING BACK
SHARING IS DIFFERENT
THAN +1…ING
THINGS YOU +1 ON THE INTERNET GO HERE
THINGS YOU +1 ON GOOGLE PLUS DON’T
(SEEMS WEIRD, DOESN’T IT?)
PLUSES
CLEAN, USER-FRIENDLY
INTERFACE
TAGGING
EDITING/INTEGRATION
WITH PICASA
MINUSES
TAGGING/PRIVACY
Cool
tools
PLUSES
HUDDLE
SEARCH NEARBY
CHECK-INS
MINUSES
NO HANGOUTS (YET)
CAUTION: INSTANT UPLOAD
site:plus.google.com
Innovative uses of
CLIFF ROTH
“IMAGINE TALKING
TO ISAIAH MUSTAFAH
(THE OLD SPICE GUY)
IN REAL TIME”
GRAEME LIPSCHITZ,
“GOOGLE+ IS THE
GOLDEN TICKET TO THE
CHOCOLATE FACTORY OF
SOCIAL MEDIA”
What’s next for
THE POSSIBILITIES INCLUDE
• TWEAKS, FIXES, CHANGES
• GOOGLE PLUS FOR BUSINESS
• ENHANCED MOBILE
• PROPRIETARY EXTENSIONS/APPS
• AND REMEMBER…
[IT’S] AN EXTENSION
OF GOOGLE ITSELF
Getting started on
1. DOWNLOAD
CHROME
2. GET AN
INVITE
3. COMPLETE
YOUR PROFILE
4. ADJUST
PRIVACY
SETTINGS
5. ADD
CIRCLES/
PEOPLE
6. EXPLORE
7. STAY TUNED
THANKS!ASHERAGENCY.COM
FACEBOOK.COM/ASHERAGENCY
TWITTER.COM/ASHERAGENCY
3. THEOATMEAL.COM/COMICS/STATE_WEB_SUMMER
7. PLUS.GOOGLE.COM/OLAF WEMPE PROFILE PHOTOS
8. FLICKR/VIC GUNDOTRA/ROMAINGUY
10. FLICKR/WEDDING INVITATION/ZAKWITNIJ
28. FLICKR/SCREEN SHOT OF A HANGOUT SESSION/GHBRETT
30. FLICKR/ON THE FRONT PORCH/SNAP MAN
33. FLICKR/COOL TOYS PIC OF THE DAY - GOOGLE+ IPHONE APP/ROSEFIRERISING
47. PROCTER & GAMBLE
51. FLICKR/VIC GUNDOTRA/ROMAINGUY