dominate your-local-competition

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How To Dominate Your Local

Competition Online

In 2011 companies will be reducing offline marketing in their budget as

follows:

Small Businesses will be increasing online marketing in their budget as

follows:

54% Of people in the UK Never Look At a Phone Book

The Time Has Never Been Better To Get Your Business

Online82% of consumers turn to the search engines

when finding a local business

Yet Only…

44% of small businesses do not yet have a website and comprehensive online

marketing plan

Is It Time To Update Your Website?

Website Design and Branding Integrate Online Ordering System Using eHungery.com Search Engine Optimization: Page #1 Google Rankings for…

• famous joe's kitchen• Italian Riverside• Italian kitchen Riverside• Italian food Riverside• Italian restaurant Riverside• best Italian food Riverside• best Italian pizza Riverside• Italian pizza Riverside• best pizza Riverside • pizza Riverside, ca

Email Marketing Email Auto-responder Mobile Friendly Website

Famous Joe’s Kitchen Case Study

Website Before

Website After

What’s The Difference?

Before WebsiteX Plain DesignX No Email CaptureX Lack of PicturesX Lack of InformationX No MenuX Doesn’t Engage VisitorsX Poorly Branded Design

After WebsiteEmail CaptureMore Appealing ImagesRotating BannerSpecial Events ListedMenu & Online OrderingEngages Visitors MoreMore Established Design

Small Business Advertising Budget

The average small business advertiser spent $2,149 on search advertising in Q4 2009 – an increase of 30% over Q3 2009 and 111% over Q4 2008.

Q4 2009

Q3 2009

Q4 2008

Where are Small Businesses Advertising?

Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline.

Marketing your website and establishing an online

presence…

More people use Google to find local businesses online!

Over 87% of all searches online are done through Google.

Google Local Business Listing

Setting up Google places…

Search Engine Optimization

Search Engine Optimization

SEO helps customers find your website in the search engines

Target the right keywords for your business so when customers search for your type of business online your company is listed at the top listings. For example “Italian Restaurant, Riverside”.

Search Engine Optimization Checker

Social Marketing

Social Marketing On Facebook

How does a Facebook Fan Page Help Your Business?

There are 420 Million users on Facebook Establishes another place for your business to

get exposure on the internetSends Traffic to Your Website from FacebookImproves your Search Engine OptimizationLets you interact with your customers and local

communityStrengthens customer relationsBuilds brand awareness and trust as an

authority

Setting up your Facebook Fan Page

Example of Facebook Fan Page

Video Marketing On YouTube

You Tube Demographics

You Tube’s viewers have an incredibly Desirable Demographic and their Median Income is £50,000

Get more exposure to your local business using video!

30,000,000,000 web videos are watched every month in the United States.

Videos now comprise 60% of all web traffic.

Youtube marketing in action…

Other Video Sharing Sites

Social Marketing On Twitter

Twitter statistic’s

Setting up your Twitter Account

Your customers are talking about

your business on Twitter…

Why use Twitter?

Here are some examples of how small businesses are successfully using Twitter:

A restaurant can tweet their daily specialsHotels can tweet their current room ratesEstate Agents can tweet new homes on the

marketSmall businesses can tweet their latest special

offers and sales

Social Media Sites

The Power of Email Marketing

Statistic’s on Email Marketing

An estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.

The Return on Investment for this amount was estimated at $583 billion.

Capture your visitors email address for repeat

business!

Maintain Your Email Opt-in List

The Mobile Marketing Revolution

58% of all people in the UK have a mobile phone with Web connectivity.

Mobile marketing budget percentages to grow 150% by 2013.

Let your customers find your business on the go!

Get the Best Return on Investment

with Online Marketing!

www.GregoryWalsh.com