reputation

Dominate Local search

Monitor Online ReputationManaging Your Online ReputationAAO 2016, Tech 15Randall Wong, M.D.

Financial Disclosure

I have the following financial interests or relationships to disclose:Co-Founder:Medical Marketing Enterprises, LLCRussandRandy.com

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.

I am a retina specialist practicing in Fairfax, Virginia.

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Randall Wong, M.D.Ophthalmologist (Retina Specialist)Online Marketing

Medical Marketing Enterprises, LLCHealthcare & Medical Internet MarketingReputation Management

Two BirdsOne Throw

ReputationLocal Search

One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.

Managing Your Online ReputationMonitor the Internet automated process

Looking for both positive and negative comments or reviews.

How to Respond

3 easy steps to control your online reputation;

MonitorLook for both negative and positive commentsYou must respond to both negative and positive comments

Local Search

How to Get that Little Red Pin?

Online Reputation

With or without a website or social media, every business has an online reputation to maintain.

What is Online Reputation?

Whatever people are saying about you on the Internet

Review sitesBulletin BoardsChat RoomsWebsitesSocial Media

Why Respond?Acknowledge EngageTransparency

The act of responding shows that you are interested and ...you care.

Where to Look for Reviews

On Page (you own)Off Page Reviews

Off-Page Sources Review SitesLocal DirectoriesBusiness Aggregators

BBBConsumer ReportsWashington Checkbook

Chat RoomsBulletin Boards

On-Page ReviewsTestimonials/Comments left on your website

Facebook?LinkedIn

Platforms you Own and Control Ability to Edit or Delete all comments.

Google Alert | Automate Monitoringwww.Google.Com/Alerts

Google emails (the alert) anytime you are mentioned on the Internet.Includes most sites which are indexed.Google Plus Account (accrues all reviews in one place)

Angies ListWhat About Yelp?

Angies ListSubscription BasedNot indexedSet up Free AccountReceive email to your inbox

Yelp?

FreeEmails you when comment is leftOften indexed by GoogleBusiness may upgrade membership

MonitorGoogle AlertEmail from non-indexed sitesGoogle PlusYour WebsiteSocial Media

Monitoring the entire online reputation can be done automatically!

What is Local Search?

Board Certified Ophthalmologistvs.Board Certified Ophthalmologist 60611

Off-Page | Aggregators | DirectoriesBing LocalBest of the WebCitysearchDexKnowsFourSquareGoogle +Insider PagesJudys BookKudzuMantaMerchant CircleSuper PagesYahoo! LocalYellow BotYelloweeYellow PagesYelpHealthgradesVitalsRate MDSDoctorbaseWebMDDocshopLocal.AARPMapquestRealselfLocalMed

Local Search = Off-Page

Claim your accountsNAPLink to Your Website

Improve Local SEO and Search

AAO 2016 | My ScheduleIll be teaching several courses and will also be speaking at the Technology Pavilion

Saturday | October 15, 2016

9:30 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website

1-4 PM | SPE09 | Rm: N427A Use Blogging and Social Networking to Super Charge Website

Sunday | October 16, 2016

11:30 - Noon | TECH 09 | Tech Pav Search Engine Optimization Made Easy

Randall Wong () - AAO 2016 | Schedule

Monday | November 17, 2016

11:30 Noon | TECH 15 | Tech PavDominate Local Search and Monitor Your Online Reputation

Tuesday | November 18, 2016

9-10 AM| 672 | Rm: S504BCLive Website Analysis: Critique Your Own Website

To Your Success!

Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comwww.RussandRandy.comRandall.V.Wong@gmail.com