domino's pizza digital marketing strategy
Post on 20-Aug-2015
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- 1. Taylor Cohn New Media Marketing Strategy
- 2.
- - Dominos delivered 400 million pizzas last year (thats a pizza for every man, woman and child in the United States)
- 3. Multinational Brand Community Pizza Place Try a slice of new ideas:
- 4. Become #1 pizza on college campuses! Become #1 pizza on college campuses!
- 5. TARGET Target:
- 6. - Localize Social Media Efforts @SpartyLovesDominos Plan of action:
- 7. -Spartan Friendly Deals Plan of action:
- 8. - Create Google AdWords Campaign
- Keywords:
- East Lansing Dominos Pizza
- MSU Pizza
- East Lansing Pizza Delivery
- Michigan State Pizza
- Late night pizza
- 9.
- Social Media:$0
- Google AdWords/day$33.96- $41.51
- 10.
- Establish local social media presence
- Create Google Adwords campaign
- Increase all efforts during back-to-school months
- 11.
- Metrics of success:
- Post to social media daily
- Monitor likes and followers
- Use Google AdWords tools of measure
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