don't listen to users, sample their experience!

DON’T LISTEN

TO USERS

SAMPLE THEIR EXPERIENCE

TOMER SHARON | HEAD OF UX | | @tsharon

NEEDS DIN DEM

O

NEEDS

DIN DEMO

2 YEARS AGO...

200

“WHAT QUESTIONS HAVE YOU ASKED YOURSELF ABOUT YOUR AUDIENCE?”

STRONG NEED

WEAK WANT

RIGHT QUESTIONSWRONG ANSWERS

100s

Leanresearch.co

8

Leanresearch.co

Leanresearch.co

4 WEEKS AGO...

WHY ARE NEEDS MORE

CRITICAL THAN

WANTS?

NEEDS

REMINDER

Download the PACO app: Bit.ly/paco-ios or Bit.ly/paco-play, join and participate the

Lean Startup Conference experiment now!

NEEDS

DIN

DEMO

DIN

EXPERIENCE

SAMPLING

PARTICIPANTS ARE INTERRUPTED SEVERAL TIMES A DAY TO NOTE THEIR EXPERIENCE IN REAL TIME

100

8

3

2,400

1,000

28,000

WHAT PEOPLE WANT TO KNOW

WHAT PEOPLE

SEARCH ON GOOGLE

WHAT TYPE OF A WRITER AM I?

BARACK OBAMA HEIGHT

OPPORTUNITY

PACOBit.ly/paco-ios | Bit.ly/paco-play

1. 2. 3. 4.

GOOGLE NOW

NEEDS DIN

DEMO

demo

NEEDS DIN DEM

O

FINAL THOUGHTS

CURRENT → FUTURE

DON’T LISTEN

TO USERS

OBSERVE & TRACK

BEHAVIOR

FALL IN LOVE WITH

PROBLEMS

“DON’T BELIEVE EVERYTHING YOU SEE ON A POWERPOINT SLIDE.”

- ABE LINCOLN

THANK YOU@tsharon

[I’ll be tweeting 3 resources in a few minutes]

I’M HIRINGINTERACTION DESIGNERSVISUAL DESIGNERSPROTOTYPERSDESIGN RESEARCHERSSERVICE DESIGNERINDUSTRIAL DESIGNERINFORMATION ARCHITECTDATA SCIENTISTDESIGN PRODUCERFILMMAKERDESIGN WRITER@tsharon

I’M HIRINGINTERACTION DESIGNERSVISUAL DESIGNERSPROTOTYPERSDESIGN RESEARCHERSSERVICE DESIGNERINDUSTRIAL DESIGNERINFORMATION ARCHITECTDATA SCIENTISTDESIGN PRODUCERFILMMAKERDESIGN WRITER@tsharon