dossier soitv

Sistema de Opinión InteractivoInteractive Opinion System

May 2012

Today we bring YOU a unique TV Station that clicks with the

Connected US Hispanic market

And that’s 89% of Hispanics

SOi TV will add to your success1. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging

TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace and defend the Hispanic Public Opinion in the US.

2. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!

3. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.

4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!

SOi TV will add to your success

Opitainment delivers Hispanic Engagement

Let me tell you a big secret: Hispanics have an opinion on just about anything.

Well then… let me tell you a second secret… and they love to let everyone know their opinions

Latinos

OPINIONS

Trending TopicsSports

Politics

NovelasCelebrities

And they have Opinions about everything…

News

Opitainment:Opinion + Entertainment

SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week.

SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen and archive for future use.

YesNo

Neutral

Maybe

It shows Hispanic Public Opinion on screen on real Time, 24 hours a day

Opitainment works!

89% of Total Hispanics are Connected.

SOi TV will add to your success

TVAudience

DigitalAudience

ConnectedHispanics

Our target is 89% of Total Hispanics

Soi TV integrates Cross-Platform Hispanic Audiences

Latinos are CONNECTED!

The Connected Hispanic

The Connected Hispanic

The Connected Hispanic

The Connected Hispanic

It’s more fun to watch a program in Soi TVThan in Traditional TV

Traditional TV Content

Consumer Generated Content

Our highly-engaged audience creates its own content… which engages them even more.

Traditional TV

Soi TV

More fun to watch in

Traditional TV

Soi TV

More fun to watch in

Live Opitainment Segments(National and Local)

TV Program Interactivity(Original Production)

Screen Interactivity Layer

2nd ScreenApplications

Phase 1

Multiple Interactivity levels

We include use habits of all connected Latinos

Phase 2

Phase 3

Phase 4

Integrated Multiplatform

TV ScreenTV Screen

TwitterTwitter

FacebookFacebook

Mobile CarriersMobile Carriers

AppleAndroid

RIM

AppleAndroid

RIM

YouTubeYouTube

WebWeb

SocialDigital

Marketing

SocialDigital

Marketing

GooglePollDaddyAsk.com

GooglePollDaddyAsk.com

www.soitv.com

SOITV

@SOITV

YOSOITV

SOITV

SOITV

Almost 40K Followers10% of Univision in 4 months

Almost 10K likes2% of Univision in 4 months

Almost 5K unique Visitors daily in 4 months

Bottom Line:Soi TV is the First US Hispanic Social TV Network!

And Social TV is already successful

in the US General Market!

Social TVBest

Practices

Hispanics will gofrom must see TVto… must join TV!

SOI TV is up and running!

SOi TV will add to your success

3 Million plus Hispanic HH & growing….15 Top

HispanicDMA’s

Broadcast TV Digital Signal.3 signal next to Telemundo

Headquarters in Miami, 80+ people

• HD & SD Option, • INTEL SAT 805 (april 2012)

24 hour programming, Premieres 12 hours daily

The Team

WE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years

Network Administration Strategic Planning Original Productions Consumer Brand Development Business Development

15 - 20 Years Network Launch & Distribution Socio-Economic Marketing Muliti-national Content Syndication Award winning journalism

We are experiencedTV Content producers

There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINIARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics.

“El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non-intrusive, appealing interface of statistics, contrast, and graphics.

Much more than a Talk Show, 99 confronts and solicits viewer opinion on the raw realities that affect Latinos in the United States!

Renowned Spanish Radio celebrity Joe Ferrero is your Host. Having gained multinational notoriety from his now famous prank phone calls with Venezuelan President Hugo Chavez and Cuban Dictator Fidel Castro, Joe challenges the status quo of the Latin community, without fear of consequences. Joe is completely unpredictable, assuring that the audience is never at ease!

Opitainment Segments

During commercial breaks, 3X per hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.

Whatever Tonight presents a space where experts of ANY

subject, from models and chefs, to accountants and lawyers, can

share their knowledge and experiences with the audience. Every night, Whatever Tonight

will surprise you with a great new guest.

How is TV Channel built? Reality ShowEvery discussion, conversation, and secret shared within the

SOi TV executives are shown on the TV Screen. Building a TV Channel is not an easy job; the SOi Team asks the audience

for their opinion and participation.

DESDE

Great PortfolioOf Acquisitions

Muñoz has 2 wifes, 2 families, 2 homes and 6 kids. Muñoz problems is that he has two simultaneous and parallel families, both wives love him. For 18 years this family man has split his life between his two homes and, so as to not loose either one, he must run like crazy so he’s not discovered.

Muñoz Vale X 2NOVELA

Reto de Campeonas Female Champs

Who says they are the weaker sex? The drama of eight Hispanic beauties fighting it out with foreigners in a boxing match up to show their true fighting skills, for $100.000 in price money

REALITY SHOW

The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn´t speak English, must hire a teacher, and a love story flourishes.

NOVELA

The Witch Amanda was trained as a

witch since chilhood and

by chance she ends up in

the highest power circles

where Presidents and

Governors use her

services to influence

destiny.

NOVELA

5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventure

NOVELA

The Seventh DoorMysterious Stories

Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.

DRAMA

Output deals

Content Providers

Artear

Potential new consumers for your Brands:

Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels.

SOi TV will add to Business success

3.5 Million Hispanic HHs watch Broadcast TV

We estimate 40% are connected: 1.4 Million

Connected Hispanics are great consumers

50% of Soi TV OTA viewers are connectedand already pay an Internet Service Fee

Audience

What they say

Who they are

BrandFollowers

Public Opinion

Demo/Psico

Social Media Growth

Basic

Soi TV consistently adds value to your Brand Marketing

Only SOi engages the Hispanic Audience

It’s not only about making your Brand Famous,

It’s about making your Brand Favorite!

Watch

Join

Share

Contribute

Enjoy

LoveThe Social TV Marketing Cycle

Just Watch

The Traditional TV marketing Cycle

We are ready to add to the success of your Brands!