dossier soitv
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Dossier mayo 2012TRANSCRIPT
Sistema de Opinión InteractivoInteractive Opinion System
May 2012
Today we bring YOU a unique TV Station that clicks with the
Connected US Hispanic market
And that’s 89% of Hispanics
SOi TV will add to your success1. Opitainment delivers Hispanic Engagement. Opitainment is a new and emerging
TV genre. Latinos are opinionated and love to share and defend their Opinions and sentiments. We embrace and defend the Hispanic Public Opinion in the US.
2. 89% of Total Hispanics are Connected. It’s more fun to watch Social TV than Traditional TV. Social Media interactivity is a reality for the general market, untapped and emerging fast for Hispanics: a ready-made consumer base!
3. SOI TV is up and running! We are already a Nationwide Hispanic Broadcast TV Network in 15 leading cities and growing aggressively. Our OTA signal covers 55% of the US Hispanic HHs. We are experienced TV content Producers.
4. Potential new consumers for your Brands. Our highly-social, opinionated and internet connected Hispanics watching Broadcast TV will want to consume your brands. Great news for your marketing strategy! Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels!
SOi TV will add to your success
Opitainment delivers Hispanic Engagement
Let me tell you a big secret: Hispanics have an opinion on just about anything.
Well then… let me tell you a second secret… and they love to let everyone know their opinions
Latinos
OPINIONS
Trending TopicsSports
Politics
NovelasCelebrities
And they have Opinions about everything…
News
Opitainment:Opinion + Entertainment
SOi TV is pioneering Opitainment, a new concept of converting the Opinion of the latino audience into entertainment, 7 days a week.
SOi TV monitors the entire process of the Public Opinion experience from A to Z. Checks & balances are in place throughout the process management of feedback from the audience, we analyze, interpret, generate screen and archive for future use.
YesNo
Neutral
Maybe
It shows Hispanic Public Opinion on screen on real Time, 24 hours a day
Opitainment works!
89% of Total Hispanics are Connected.
SOi TV will add to your success
TVAudience
DigitalAudience
ConnectedHispanics
Our target is 89% of Total Hispanics
Soi TV integrates Cross-Platform Hispanic Audiences
Latinos are CONNECTED!
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
The Connected Hispanic
It’s more fun to watch a program in Soi TVThan in Traditional TV
Traditional TV Content
Consumer Generated Content
Our highly-engaged audience creates its own content… which engages them even more.
Traditional TV
Soi TV
More fun to watch in
Traditional TV
Soi TV
More fun to watch in
Live Opitainment Segments(National and Local)
TV Program Interactivity(Original Production)
Screen Interactivity Layer
2nd ScreenApplications
Phase 1
Multiple Interactivity levels
We include use habits of all connected Latinos
Phase 2
Phase 3
Phase 4
Integrated Multiplatform
TV ScreenTV Screen
TwitterTwitter
FacebookFacebook
Mobile CarriersMobile Carriers
AppleAndroid
RIM
AppleAndroid
RIM
YouTubeYouTube
WebWeb
SocialDigital
Marketing
SocialDigital
Marketing
GooglePollDaddyAsk.com
GooglePollDaddyAsk.com
www.soitv.com
SOITV
@SOITV
YOSOITV
SOITV
SOITV
Almost 40K Followers10% of Univision in 4 months
Almost 10K likes2% of Univision in 4 months
Almost 5K unique Visitors daily in 4 months
Bottom Line:Soi TV is the First US Hispanic Social TV Network!
And Social TV is already successful
in the US General Market!
Social TVBest
Practices
Hispanics will gofrom must see TVto… must join TV!
SOI TV is up and running!
SOi TV will add to your success
3 Million plus Hispanic HH & growing….15 Top
HispanicDMA’s
Broadcast TV Digital Signal.3 signal next to Telemundo
Headquarters in Miami, 80+ people
• HD & SD Option, • INTEL SAT 805 (april 2012)
24 hour programming, Premieres 12 hours daily
The Team
WE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years
Network Administration Strategic Planning Original Productions Consumer Brand Development Business Development
15 - 20 Years Network Launch & Distribution Socio-Economic Marketing Muliti-national Content Syndication Award winning journalism
We are experiencedTV Content producers
There are enough newscasts. SOi TV brings you an OPINIONCAST (“EL OPINIARIO”). In real time, we showcase what the multicultural spectrum of latinos are thinking, feeling on the facts, news and trending topics.
“El Opiniario” unveils the true, unscripted sentiment of the Latino Community, in a non-intrusive, appealing interface of statistics, contrast, and graphics.
Much more than a Talk Show, 99 confronts and solicits viewer opinion on the raw realities that affect Latinos in the United States!
Renowned Spanish Radio celebrity Joe Ferrero is your Host. Having gained multinational notoriety from his now famous prank phone calls with Venezuelan President Hugo Chavez and Cuban Dictator Fidel Castro, Joe challenges the status quo of the Latin community, without fear of consequences. Joe is completely unpredictable, assuring that the audience is never at ease!
Opitainment Segments
During commercial breaks, 3X per hour, 24X7, SOi TV airs Opitainment ® Shorts. Our anchors ask questions, promote contests, solicit the opinion of the audience and share the results. These micro-programs are at the pulse of our interactive programming; inquiries about our programs, reactions to news, issues, trending topics and more.
Whatever Tonight presents a space where experts of ANY
subject, from models and chefs, to accountants and lawyers, can
share their knowledge and experiences with the audience. Every night, Whatever Tonight
will surprise you with a great new guest.
How is TV Channel built? Reality ShowEvery discussion, conversation, and secret shared within the
SOi TV executives are shown on the TV Screen. Building a TV Channel is not an easy job; the SOi Team asks the audience
for their opinion and participation.
DESDE
Great PortfolioOf Acquisitions
Muñoz has 2 wifes, 2 families, 2 homes and 6 kids. Muñoz problems is that he has two simultaneous and parallel families, both wives love him. For 18 years this family man has split his life between his two homes and, so as to not loose either one, he must run like crazy so he’s not discovered.
Muñoz Vale X 2NOVELA
Reto de Campeonas Female Champs
Who says they are the weaker sex? The drama of eight Hispanic beauties fighting it out with foreigners in a boxing match up to show their true fighting skills, for $100.000 in price money
REALITY SHOW
The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn´t speak English, must hire a teacher, and a love story flourishes.
NOVELA
The Witch Amanda was trained as a
witch since chilhood and
by chance she ends up in
the highest power circles
where Presidents and
Governors use her
services to influence
destiny.
NOVELA
5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventure
NOVELA
The Seventh DoorMysterious Stories
Mankind has not yet found explanations for extraordinary events. In Septima Puerta we show really mysterious stories that could happen to you anytime.
DRAMA
Output deals
Content Providers
Artear
Potential new consumers for your Brands:
Latino Engagement promotes live TV viewing and delivers growth for your brand social media channels.
SOi TV will add to Business success
3.5 Million Hispanic HHs watch Broadcast TV
We estimate 40% are connected: 1.4 Million
Connected Hispanics are great consumers
50% of Soi TV OTA viewers are connectedand already pay an Internet Service Fee
Audience
What they say
Who they are
BrandFollowers
Public Opinion
Demo/Psico
Social Media Growth
Basic
Soi TV consistently adds value to your Brand Marketing
Only SOi engages the Hispanic Audience
It’s not only about making your Brand Famous,
It’s about making your Brand Favorite!
Watch
Join
Share
Contribute
Enjoy
LoveThe Social TV Marketing Cycle
Just Watch
The Traditional TV marketing Cycle
We are ready to add to the success of your Brands!