drive website traffic, boost readership - elizabeth glagowski

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1to1 Media’s Web 2.0 Experience

Elizabeth GlagowskiManaging Editor, Interactive

1to1 Media

eglagowski@1to1.com

@1to1MediaEditorhttp://www.linkedin.com/in/eglagowski

eglagowskieglagowski

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1to1 Media.com screen shot

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Everyone’s biggest fear of Web 2.0…

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Where we were…

• No real strategy

• No real budget

• Not much traffic

• No real metrics

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Step 1: All Hands on Deck!

Step 2: Create more content

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• Digital version of the magazine

• Daily content updated on website

• Podcasts, videos, blogs

• User-generated content

Step 3: SEO Strategy

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Tips for Search Engine Success

• Redundancy of keywords is a good thing, good thing

•Use meta keywords and description on the back-end

•Write headlines that are descriptive of the article content

1to1media.com

Step 4: Proactive Promotion

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Proactive promotion: RSS

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Proactive promotion: Sharing

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Proactive promotion: YouTube

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LinkedIn

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Proactive promotion: Facebook

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Proactive Promotion: Twitter

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Where we are now…

• 1to1 Media site traffic improved by 77 percent from July 2008 to May 2009

• Search engine referrals increased by 69 percent

• Twitter, Google, and LinkedIn among top referring websites

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Challenges

• RESOURCES!!! This stuff takes time!

• All Hands on Deck model means no one owner

• Balance content with functionality

• Sometimes hard to measure ROI

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1to1 Media’s Web 2.0 Experience

Elizabeth GlagowskiManaging Editor, Interactive

1to1 Media

eglagowski@1to1.com

@1to1MediaEditorhttp://www.linkedin.com/in/eglagowski

eglagowskieglagowski