driving local leads with websites, paid & local search, yellowpages.com, turnhere video...

Websites, Directories & Paid Search for the SMB

CAN YOU TAKE ON MORE LEADS?

WHAT ARE YOU DOING TO GET LEADS?

WHAT ARE YOUR COMPETITORS DOING?

HOW ARE YOU DIFFERENTIATING YOURSELF?

YOUR CUSTOMERS

ARE ONLINE…

6 of 10 small business owners turn to the Inter net f i rst for information about local companies

92% of Internet users have researched a product or service online, then purchased offline from a local business at least once.

85% of consumers agree that the quality of a business’s website is an important factor in earning a customer’s trust

U.S. Advertising Spend

U.S. Media Consumption

40% Online 8% Online

WHAT WOULD YOU DO WITH MORE LEADS TO YOUR BUSINESS?

For your business toremain competitive in today'seconomy it is imperative youhave a Web site to promote yourproducts and services ”

NOT JUST ANY WEBSITE…

you need a site that converts visitors into c u s t o m e r s …

Prominent Logo

Large Pictures

Social Media RSS

Email Sign-up

Call Tracking Number

Site Search

Credibility & Trust

Navigation

WHAT ARE YOU DOING TO GET FOUND?

The key to growth in any business is marketing where consumers are looking

Your website is like the hub of a wheel…

TRAFFIC DRIVERS

• Search Engines

• Local Search

• Online Directories

Search

PAID SEARCH

Budget-based, query-specific, geo-targeted ads delivered to consumers at their moment of relevance when they are ready to buy

In Q3 2009, the small business search advertiser spent an average of $1,658 on search advertising.

• ROI Dr i ve n • Key word Re se a rch • Pro ven St rate g ies• Inva l uabl e M a rket

In s i ght • G o o gle , Ya h o o &

B i n g

LOCAL SEARCH

Connecting business and

consumers l o c a l l y

65% of online searchers expect local business results to be within 20 miles of them

• Maps relevant local results

• Local reviews from others build trust

• Customers choosing a business

• Comparing products and services

ONLINE DIRECTORIES

The “new Yellow Pages” where people are actively searching for your business

• 40 Million users each month

• Over 1 Million Mobile Apps downloaded

• 74% of YellowPages.com Visitors contact businesses

• Get a search-friendly, conversion optimized website

• Drive traffic to your site •Paid Search •Local Search •Directories

NEXT STEPS TO A SUCCESSFULWEB PRESENCE

The Berry Advantage

• Understand relationship between Offline & Online Advertising

• Market Research & Proven ROI

• Build compelling, conversion-drivenwebsites

• Drive qualified leads to websites, engage customers and turn them into leads

• Make small, targeted investments profitable!

Online Video, SEO, Analytics & Social Media

• Prominent Logo

• Navigation • Pictures • Search • Content• Contact

– Call Tracking

– Email

You have a website…

ARE YOU RANKING IN THE

SEARCH ENGINES?

Search Engine Optimization

Heading Tags

URL Structure

Keyword Rich Content

Image ALT Tag

Page Title

1. Perform Keyword Research

2. Optimize Website Metadata and Web Page Structure

3. Build Inbound Links

4. Use Web Analytics to Measure Results

5. Maintain & Update Site Regularly

Simple ways to rank on Google:

You’re driving traffic to your site with Paid & Local Search…

You’re getting traffic from Online Directories like YellowPages.com…

You’re seeing increased leads & calculating ROI…

HOW ARE YOU MEASURING SUCCESS?

Site Usage Overview

GOOGLE ANALYTICS - Comprehensive Analytics Dashboard Monetizes Conversions

Traffic Sources

Map Overlay

Top Content

Time on Site

Sorted by Date

Visitors

Questions for Analyzing Website Data

• What is my click-through-rate of ads?

• Is my value proposition clear and differentiated?

• Is my site sticky – Time on Site, etc.?

• What does my lead generation funnel look like?

• How efficient is my conversion rate of purchasers?

• What customer segments do I track and what are they?

84% of Americans online watch video

…an average of 10 hours a month!

“…without Video your website will not rank in the future! If you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you don’t have it.”

Web 2.0

Officially,

social media is “an umbrella term that defines the various activities

that integrate technology, social interaction, and the construction of words, pictures, videos and audio”

social marketing is about engagingconversation, c r e a t i n g relationships and l e v e r a g i n g those relationships that ultimately results in revenue ”

SIM Strategies for SMB

• Public Relations

• Customer Service

• Loyalty Building

• Collaboration

• Networking

• Thought-Leadership

• Customer Acquisition

3 Steps for effective Social Media presence

1. LISTEN

2. ENGAGE

3. MEASURE

LinkedIn Profile

Measuring Social Media

•Fans, Followers, Friends•Comments, Bookmarks, Ratings •Clicks, Views, Interactions, Downloads•Buzz – Seasonality, Competitive, Category, Social Channel