driving viewers down the funnel with ott for auto

Driving Viewers Down the Funnel with OTT for Auto

Rob Aksman

Founder & Chief Strategy Officer

©2018 Roku Inc. All rights reserved.

You’ve found the right audience, now what?

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Enhance TV ads at scale.

©2018 Roku Inc. All rights reserved.

Do more with each impression in OTT

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©2018 Roku Inc. All rights reserved.

Leverage the advanced capabilities of connected TV to drive viewers down the funnel

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• Sponsored trivia/games• Extended brand content• Tent-pole extension

• Car colorizers, rotators, builders• Feature polls/selectors• Personalized feature callouts

• Dealer locators• Local sales events• Addressable offers

Awareness | Capture Imagination

Engagement | Get Hands On

Drive Action

Sequence OTT Ad Encounters

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Awareness: Capture Imagination

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Awareness: Capture Intent

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Engagement: Get Hands On

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Engagement: Get Hands On

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Engagement: Drive Action

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Awareness | Capture Imagination

Engagement | Get Hands On

Drive Action

Measure through to Attribution

Foot traffic Sales Matchback

Sequence OTT Ad Encounters

©2018 Roku Inc. All rights reserved. CONFIDENTIAL DOCUMENT 69

DIGITAL NATIVES INCLUDE

PROGRAMMATIC PARTNERS

ACROSS ALL MAJOR OTT DEVICES

BROADCAST & CABLE

Enhanced Ads At Scale