drupalcon amsterdam 2014 - between structure and flexibility: drupal for marketeers

between structure and flexibility Drupal for Marketers

Jan Lemmens

“our website runs so slow”  

“this WYSIWYG

thing breaks our website”  

“this system is so hard to

use”  

“We need a greenhouse so we can grow our crops faster.”

what? why?""

how?

strategy  

project stakeholders less involved but still important!

Drupal is a product, not a solution.

framework

commerce

content publishing engagement

community

social

Drupal

little focus on webmaster experience

the CMS should be a tool, not a constraint

I have a plan

WYSIWYG

low semantics low consistency

no reuse not really WYSIWYG

it will break

so, no WYSIWYG…  

structure flexibility

expertise at the customer website profile

depends on

marketing support

www.apple.com/support/mac/ www.apple.com/iphone/

reuse automation

structure?

consistency accessibility

flexibility?

requirements change responding quickly creating variations

components (or death to the Body field)

easy placement configurable non-technical

new way of page building

paragraphs figures

decorators 3

introduction

figure

paragraph

related content

decorator

table of contents (auto-generated)

paragraphs

paragraphs

figures

figures

figures

decorators

decorators

decorators

demo proven concepts

targeted at specific customers

modules CKEditor

Display Suite Entity Reference Facebook OAuth Field Collection

Field Group Inline Entity Form

Media Bootstrap

future?

experience management focus on marketer

easy to use

Acquia Lift

inline editing staging content / configuration

Drupal 8

understanding requirements ease of use is critical

good demo’s during presales

takeaways

relevant sessions

Jan Lemmens!ECM Consultant

jan.lemmens@amplexor.com

@vollepeer