dt guide to mumbrella360

DT GUIDE TOMUMBRELLA360’S9 BEST QUOTES

...PARAPHRASED TO THE BEST OF OUR ABILITIESGet in touch if we got it wrong! @dtdigital

“90% OF WHAT YOU SPEND THIS YEAR IS THE SAME AS LAST YEAR. SO HOW CAN YOU DO ALL THE NEW STUFF YOU NEED TO?”Andy Lark, outgoing CMO of Commonwealth Bank, on marketing spend

“WE SHOULD THANK THE F**KING LORD DIGITAL EXISTS, BECAUSE IT HAS BROUGHT CREATIVITY BACK TO ADVERTISING.”Rob Campbell, regional head of strategy Wieden + Kennedy, on creativity in China (and the rest of the world)

“THERE IS NO GOOD EXAMPLE OF A START UP THAT WAS STARTED BY A BIG COMPANY. YOUR CHANCES OF DISRUPTING YOURSELF ARE ZERO.”Tony Faure, digital investor (ex-Yahoo), on how big companies can (and can’t) protect themselves from digital disruption

“IT'S A SHAME THAT THE ADVERTISING INDUSTRY DOESN'T OWN ITS OWN CONTENT.”Hamish McLennan, CEO of Channel Ten, on what he doesn’t miss about advertising

“CHINESE CONSUMERS ARE MORE SIMILAR THAN THEY ARE DIFFERENT TO OTHERS AROUND THE WORLD. BUT YOU NEED TO FOCUS ON DIFFERENCES TO BUILD A BRAND.”Simon Pestridge, VP of Marketing Nike China, on how marketing in China is different

“NO. IT’S SEEN AS A GREAT PLACE TO GO ON HOLIDAY.”John Deigler, CEO of DDB Asia Pacific, on whether Australia is seen by Asia as a hot pot of talent and creativty

“POSITIVE CHANGE IN THE MEDIA AND MARKETING SECTOR WON'T COME FROM THE INDUSTRY. IT WILL COME FROM INDIVIDUALS.”Kerry McCabe, founder of UN LTD, on how the marketing industry can do good

“YOUNG PEOPLE LACK PASSION AND PURPOSE BECAUSE THEY LIVE A MILE WIDE AND AN INCH DEEP.”Stig Richards, creative director of Sound Alliance, on generation “content”

“FERRETS ARE BIG ON INSTAGRAM.”Douglas Nicol, creative partner at the Works, on Instagram and datafication.com.au

THANK YOU!Want to get in touch? sam.mackisack@dtdigital.com.au

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