dublin social media

The City of DublinSocial Media the Web and Future of Citizen Engagement

January 22, 2010

Social Media and the Web

• The web has changed the way we get our news– Monthly, weekly, daily…– As it happens

Social Media Overview

• Contributing to the internet has never been as accessible and less technical and cheap

Communications Landscape

• Consumer is now the producer

Who Controls the Message?

• Social Media has opened power

City of Dublin

Resident

Who Controls the Message?

• Now the resident has the power

Resident

MySpace

City of Dublin

YouTube

Wikipedia

Facebook Blogs

Twitter

Flickr

How do you manage Social Media

• Combination of tools is a key

• Find the right outlets for you

• Build community and open dialogue

• Deliver the right message to the right audience via the right medium

Build Relationships

• Concentrate on the Relationship Not the Technology

• Social Media lets you engage with residents unlike any time in history

WHAT DUBLIN IS DOING

What is Working in Dublin

• Web site is centerpiece– Flexible layout– Web updated 24/7

• 2009 Stats– 736,609 Visits– 2,300,268 Pageviews

What is Working in Dublin

• RSS Feed– Pushing content

What is Working in Dublin

• Dublin Blogs– Create a conversation

What is Working in Dublin

• YouTube– Dublin Ohio / Dublin Irish Festival

What is Working in Dublin

• Streaming Video– DTV Content: Council / IHID– UStream

What is Working in Dublin

• Podcasts– Council meeting audio

What is Working in Dublin

• Flickr– Events: St. Patrick’s Day / DIF /July 4– Dublin Parks

What is Working in Dublin

• Twitter– twitter.com/DublinOhio

What is Working in Dublin

• e-News from Dublin– Mail Chimp

What is Working in Dublin

• Facebook– Dublin Ohio

HOW DO WE MANAGE

Manage the Message

• Deliver the right message to the right audience via the right medium

• Create a message document

Benefits of Social Media

• Search engine prominence

• Deeper relationships with residents

• Increased awareness of brand

• Broadening of professional network

Five Things to Takeaway

• Begin a Social Media monitoring / listening program– Google Alerts, Yahoo Alerts, Technorati

• Use RSS feeds to bring the news to you

• Join Facebook / Twitter / Flickr

From the Phone to the Wave

• Where will we go next?

QUESTIONSBruce Edwards

bedwards@dublin.oh.us

614.410.4511

http://dublin.oh.us/web/social