dude, what's my market size?

... how big is my market???

...a perennial problem for any Business Manager …

….growing size of data…

Public Data

Field Intelligence

Semi-Public Information

….and shrinking budgets...

…. Making business needs more and more

complex…

…Data Ninja

Accurate Vision - better analytics

Efficient Tools - for faster but cost

effective solutions

Stealth – for minimal impact of process change

Strong knowledge of environment - to drive actionablility

Creative - to ensure user engagement

..OK, I am interested … but

what will a Data Ninja do ?

Define future proof

Traditional Sources

Evolving Sources

Develop a outside in market taxonomy

and align it to business strategy – helps

to provide laser clarity on target,

competition and adjacent markets

trends

Popular

terminologies,

technology overlaps,

customer pain point,

technology used

cases

Traditional markets,

overlaps

Build comprehensive

Leverage business expertise and

collaboration to build a comprehensive

list of possible market drivers, identify

data sources, classify drivers based on

qualitative and quantitative - helps to

make forecasting comprehensive

Driver segmentation

– frequency vs.

importance

Customer/Analyst

sentiments on

new/existing/

overlapping

technologies

Google trends

Growing or declining

importance of

technology…related

technology

Solve data does not lie =

transparency = trust

Leverage statistical techniques to build a

forecasting model which clearly explains the

relationship/impact of the drivers on market

11.7% 13.3%

3.4%

8.4%

11.9%

7.5%

12.9%

0.0% 0.0%

10.6%

10.1%

Dri

ver

1

Dri

ver

2

Dri

ver

3

Dri

ver

4

Dri

ver

5

Dri

ver

6

Dri

ver

7

Fin

al

Mkt Year Final

2012 2013 2014 2015 2016 2017

Statistically explain

relationships and

impact of Drivers

on Market

Statistical

model to

forecast

market

Clear, Transparent,

Accurate,

Comprehensive

Scenario

building

Add a dash of interactive

visualization/dashboard to grab and maintain

user attention and drive better reach

Simplify making data alive

Dashboard to

enable interactions

and provide drill

down – making

data alive

Single version

of truth delivered

BRIDGEi2i is an Analytics Solutions company focused at helping you BRIDGE

www.bridgei2i.com

Enquries@bridgei2i.com

@BRIDGEi2i

facebook.com/BRIDGEi2i

linkedin.com/company/bridgei2i-analytics-solutions

Transform and visualize big data into meaningful business metrics

INFORMATION

Identify underlying patterns, understand behavior and predict outcome

INSIGHT

Operationalize data driven decisions to realize sustainable business value

IMPACT