dynamic benchmarking for franchises

Dynamic Benchmarking is the continuous and productive study of business performance relative to peers

An Introduction to Stack-up™

by

Dynamic Benchmarking™

What is Stack-up™?

Stack-up™ is an online benchmarking service that provides real-time performance comparisons of financial, operational, procedural and best practice metrics. It is currently offered to two industries

• Stack-up for professional associations builds a central source of industry data while helping member businesses identify areas for incremental revenue, cost savings, service improvements and more.

• Stack-up for franchise systems offers franchisees and franchisors insight on financial, operational and key performance data points through dynamic peer comparisons and can be integral part of the franchise recipe for success.

Each client solution is customized with unique metrics, filters, reports and branding.

How Does it Work?

Online Database

Instant Peer Comparisons

Year over Year Analysis

Pre-configured PowerPoint Reports

Aggregated Data

• Operational and financial metrics

• Key performance indicators

• Annual, quarterly or monthly data

Business 2

Business 3

Business 4

Business 5+

Business 1

The Development Process

• We consult with you to develop the metrics, filters, reports and KPIs that are specific to your franchise system

• We can provide data integration services for automatically populating metrics

• We design the platform to be fully branded for your system

• We provide product launch training to both the franchisor and franchisees and offer on-going training as needed

The Franchisee Experience• Franchisees log into the franchise system branded website using a unique user name

and password. The web-based platform is secured with state of the art firewalls and data encryption. All data is password protected to ensure anonymity.

• If data is not completely supplied by the franchisor, the franchisee may answer questions on a monthly, quarterly or annual basis.

• Franchisees compare their business to their franchise system peers on every metric. All comparisons include the specific franchisee data point compared to aggregated data of other franchisees in percentile format.

• Using filtering, franchisees dynamically select peer groups using profile and attribute based selections such as years in business, location, revenue for more relevant comparisons.

• Franchisor defined PowerPoint reports display key performance indicators in graphical format for additional comparative insight.

Stack-up™ is branded for your system

You supply the product name, logo, graphics and color scheme for complete branding.

Main Gateway Page

Questions are grouped into major categories. Click on the gray sub-groups to see questions.

Three Main Tabs for simple Navigation

My Company -Enter data or review pre-populated data

Compare Companies -Compare your company to other franchisees

Reports and Charts-Download PowerPoint charts

The Progress Bar and Question Tallies are available if desired.

My Company Page-Input data

Metrics – Enter answers for each question by choosing from a drop down list or typing in responses. The blue help text explains the intent of the metric.

Main Menu - Use this menu to navigate anywhere in the site

Sub-group Tabs –Move from one question group to another by clicking on these tabs.

Compare Companies-Line Charts

For each question, the line charts show: • Your answers (in blue) on the top of the line• 25th and 75th

Percentile• Median (in black) below the line• Pop-up charts provide more details about the data that makes up the results.

Compare Companies- Filtering

Use filtering to create peer groups on the fly and compare yourself to a subset of your peers.

A message will indicate the number of companies that match your selected criteria. If a franchisee “drills down” too far, there will be a message indicating that there are not enough companies to display results. This protects the anonymity of the other businesses.

Filter settings can be saved for future use by designating them a “Favorite”.

Reports and Charts

Download pre-configured reports that each contain multiple charts and graphs . Use for presentations, to capture historical snapshots and communicate with others.

Sample Reports

Benchmarking is for all brands

Large

Small

Newer Established

Summary of Benefits•Franchisor benefits

▫Empower franchisees▫Build camaraderie/competition among franchisees▫Identify areas that need improvement system-wide▫Define the path to success

•Franchisee benefits▫Take charge of your business▫Gain wisdom of the crowd/experience▫Plan for success (1 year, 5 years, 10 years)▫Get the complete formula

Dynamic Benchmarking

603-686-7113info@dynamicbenchmarking.comwww.dynamicbenchmarking.com

Contact us to learn more about how we can help you bring the power of benchmarking to your franchise

system.