d'youville college
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How Universities Can Win Big with
Location-Based Social MediaJeff Kirchick
University Specialist@jeffreykirchickjeff@scvngr.com
scvngr.com
NYSACAC 2011June 9, 201110:30 AM
Mobile
VoilaLBS Mainstream
Foursquare
SCVNGR MyTown Shopkick Whrrl Gowalla0
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ValuationRaised
Big MoneyLBS Mainstream
Social Layer ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is over
The Decade of Games
Game Layer InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)
2,100+ Institutions Building on SCVNGRAnd growing quickly!
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How do I play?It’s very easy, very quick and very fun.
Go places.
Do challenges.
Earn points!
How it worksThe SCVNGR player experience, start-to-reward!
Go to a place Do challenges there Earn points and unlock badges
Share with friends Unlock a reward Show screen to redeem reward!
Game Dynamics
• Actualization (Journey’s)• Appointment Dynamic (happy hour)• Progression Dynamic (school/# of slides)• Countdown (Groupon)• Communal Gameplay (Groupon again)
What can I build?Treks, Challenges, & Rewards
Techsan Preview Days• Summer preview days targeting academically talented students.
Highlighted Honors College, Science Quad etc.
Belmont Abbey College• Custom treks, challenges, and rewards for each Admissions event
and visit day.
University of Louisville• Part tour, part game, geared to reach students who come to
campus outside of regular visitation hours or explore campus on their own.
BU Comm Ave Fair• Themed trek down Comm Ave in Boston open to all students to
introduce them to the city and school.
SCVNGR
• Spring Senior Day 1– While taking a tour of campus led by our Student
Ambassadors, students participated in SCVNGR• Students played individually via mobile phones
– iPhone, Android, smartphone, or other mobile phones with texting capabilities
SCVNGR
– Prizes were awarded to the first three students to complete all of the challenges, or who had the most points• Winners happened to be non-iPhone and -Android
users, so they were notified via text message that they had won– Only mobile numbers appear on the leaderboard for non-
iPhone or –Android users
SCVNGR• Spring Senior Day 2– Students played SCVNGR in teams• iPhone, Android or iPod touch users were group
“leaders” (Student Ambassadors tagged along for extra help with challenges)
SCVNGR
– Prizes awarded to first group to complete all of the challenges, or who had the most points• Called out the name of the winning group leader• Each person from that group received a prize
SCVNGR
• Results– Feedback from students was very positive from
both events– Students who played in a group seemed to have
more fun than those who played individually– Using iPhone or Android was a bit easier than
other cell phones
SCVNGR
• Future Use– All on-campus events– Self-guided tours– Orientation– Athletics events– Alumni events– City of Buffalo
Picture with a Saint (Saint Marguerite D’Youville)
Picture with a Saint (Saint Marguerite D’Youville)
Picture with a Saint (Saint Marguerite D’Youville)
Picture with a Saint (Saint Marguerite D’Youville)
Picture with a Saint (Saint Marguerite D’Youville)
Become a Spartan!
Become a Spartan!
Become a Spartan!
Become a Spartan!
Become a Spartan!
Students Share Their Stories with Friends
SOCIAL
GAMINGMOBILE
LOCATIONDrive visitors from social & mobile
to desired locations
SCRIPTEDControl and shape visitor experiences
REACH & SCALEPresence on millions of devices
Leverage social media to amplify
ENGAGEMENTLeverage the power of game
dynamics to influence students
RESULTSHighly measurable,
highly effective
SCVNGR merges social, mobile and gaming to motivate and engageLeverage powerful trends
Take-aways
Questions?
Jeff KirchickUniversity Specialist
@jeffreykirchickjeff@scvngr.com
617-640-0225
scvngr.com
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