e business
Post on 29-Nov-2014
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Savvy + Informative + High Expectations = 21st Century, Consumer Media Habits
Brand Development
Direct Response
Cognitive (Consumer’s Evoke Set)Gives Exposure to Brand Boarder Capture of Target MarketMass Communication
Immediate ActionMore Specific Target MarketDirect Communication Method
RESPONSE
Any About major branding concepts
Brand Promise - Commitment made to prospects and customers.
Brand Personality
Brand Attributes
- All the unique ways you deliver your brand promise.
- Describes the human characteristics people experience when they encounter your brand.
• Perception Management• Strategic alliance• Puppet Masters• Leveraging • Super-leveraging• Intelligence and surveillance• Precision systems
7 Rules to Customer Acquisition
CUSTOMER ACQUISTION
AD SERVING
Ad serving is a technology and service that helps advertisement loaded on website
Targets Online Ads
Contextual Advertising
Behavioural Advertising
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