e commerce assignment
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E-Commerce Assignment
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 3
Group Members ®
oBatch Name Matara Group 6oNames and Registration Numbers of group members
1. W.P.G.N. Yashodha(L) - IT161280642. Ponnamperuma.V - IT161189283. L.W.S .E .Nanayakkara - IT161314844. M.V.P. Pubudu Ishara - IT160642325. Nipun Sachinthana. T. A - IT16119390
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 4
AgendaIntroductionBackground-Company ViabilityProduct ViabilityStakeholdersTarget MarketsPricingCompetitions
TechnologyMarketing and PromotionsBusiness ModelsPayment SystemsSecurityBenefitsDisadvantagesConclusion
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 5
What is eBay? eBay Inc. is an American multinational corporation and e-commerce company, providing consumer-to-consumer and business-to-consumer sales services via the Internet. It is headquartered in San Jose, California.
Customer service: +1 866-540-3229
Technical support: +1 866-961-9253
Founder: Pierre Omidyar
Founded: September 3, 1995,San Jose ,California ,United States
Ponnamperuma.V - IT16118928
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 6
IntroductionoBrief introduction about the • Company
oeBay is the world's online commercial center, a spot for buyers and sellers to meet up and buy or sell nearly anything
• ProductsoProducts that are on this site are supply by various sellers. Nowadays there are almost every
product on eBay such as Fashion, Electronic, Motors, Arts, Sporting, Cell phones and accessories etc.
• MarketoWorldwide market and It is available in many countries and regions.
• Customerso1000s of customers from different countries of the world.
W.P.G.N. Yashodha - IT16128064
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 7
Background-Company Viability• Company Owner
oFounder is Pierre Omidyar and Key People are Thomas J. Tierney (Chairman)and Devin Wenig (CEO).
• Company Vision and MissionoTo be the world’s favorite destination for discovering great value and unique selection and
vision for commerce is one that is enabled by people, powered by technology, and open to everyone.
• Company HistoryoFirst name was Auction Web .Started in 1995. First item sold on eBay was a broken laser
pointer for $14.83. The company officially changed the name of its service from Auction Web to eBay in September 1997.
• Company Revenue - 8.59 billion USD in 2015.• Company Technology-Has the latest Technology. First eBay LogoL.W.S .E .Nanayakkara - IT16131484
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 8
eBay The e-commerce Web Site
Ponnamperuma.V - IT16118928
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 9
Product Viabilityo Products are from the sellers whole over the world
oThere is seller center in site for the sellers to ease their sales
oMost of the eBay products are seasonal
oeBay clothing has the latest fashion designs
oSometimes the quality of the products differs according to
the price
Adult only categories, alcohol, clothes(used), government documents,
Pesticides, tobacco, weeds, military items are highly
restricted on eBay W.P.G.N. Yashodha - IT16128064
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 10
StakeholdersThere are no listed stakeholders for eBay. Suppliers are from around the world. Sellers list their item description online ,so the buyers can order the product online. This is the process of eBay in simplest form .
Nipun Sachinthana. T. A - IT16119390
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 11
Target MarketsoEBay has a very wide range of target marketing mainly because of the wide range of product available at it’s website. In other word, eBay generally target online auction and shopping communities.
oeBay targets customers who needs items lower than the local markets
oBuyers from other countries can order items which they do not have in their countries
oeBay customers can also sell their used items online as “buy it now” or “auction”
oMost of the eBay items are free of ship costs
W.P.G.N. Yashodha - IT16128064
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 12
eBay Bidding Process
M.V.P. Pubudu Ishara - IT16064232
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 13
Pricing
oeBay does not give a price, Actually the sellers price is displayed on the websiteeBay makes profit through,
PayPal-Over a third of eBay's revenue comes from fees generated by PayPal. In the third quarter of last year, eBay reported $3.9 billion in revenue. $1.6 billion, or 41%, of that came from PayPal.
Marketplaces-The second biggest moneymaker for eBay is its marketplaces, or where people like you and I go to buy things. And, like it does with PayPal, eBay makes its money from the section on transaction fees, which apply to sellers.
Ponnamperuma.V - IT16118928
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 14
CompetitionsThere are many e-commerce web sites on internet, so every site has a competition among each other
eBay does every kind of deals such as Electronic, Motors ,Traveling, Fashion, Sports etc.
Price of items varies from item to item, but the cost is always lower than local market
eBay provides fast delivery for their items
eBay advertise in many social media channels. Last year, eBay signed deals to run ads from the Google Inc. and Yahoo Inc.
eBay offers gift cards, vouchers to customers and also they offers discounts for seasons such as Christmas.
Ponnamperuma.V - IT16118928
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 15
oeBay developed it's own internal framework called eBox. oeBox is short for "e-commerce in a box" .
oeBox is a modular Java EE (J2EE) solution (framework+) focused on
shortening time to market, improving engineer output, and reducing collaboration costs.oThe core of eBay's backend is a system called Voyager. It stores all the item, users, catalog, reviews, product etc. Data in an indexed form. This system is updatable in real-time.oeBay is written in C++ and runs on Solaris.oeBay's application logging/debugging system(CAL), is one of the advance logging system ever developed at that scale.
Technology
L.W.S .E .Nanayakkara - IT16131484
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 16
Marketing and PromotionseBay mostly have Online market strategies than Offline market strategies. They put their advertisements on other social media
eBay signed deals to run ads from the Google Inc. and Yahoo Inc.
Nipun Sachinthana. T. A - IT16119390
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 17
Business Model
Business - to - Consumer (B2C)Business or transactions conducted directly between a
company and consumers who are the end-users of its products or services
oConsumer - to - Consumer (C2C)Customers can trade with each other. Two implementations of C2C
markets are auctions and classifieds.
L.W.S .E .Nanayakkara - IT16131484
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 18
Payment SystemoeBay accepts PayPal transactionsoCredit card or debit card processed through the seller's Internet merchant account
PayPal Accepts
M.V.P. Pubudu Ishara - IT16064232
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 19
Security
oeBay accepts all kinds of credit cards and debit cardsoCustomer can directly pay through his/her card or through PayPal account oPaying through PayPal is much secure BELOW ARE RESTICTED TO ENSURE HIGHER SECURITY
Bank-to-bank transfers (also known as bank wire transfers and bank cash transfers) Checks Money orders Online payment services: Allpay.net, CertaPay, hyperwallet.com, Fiserv, Nochex.com
L.W.S .E .Nanayakkara - IT16131484
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 20
BenefitsAdvantages to OrganizationsoCan order large quantities.oThere is seller and buyer protection
Advantages to ConsumersoCan order the product any time any where.o we can compare the prices and order.
Advantages to SocietyoSaves the valuable time.oProducts are daily updating and new tech comes to the society.oFraud sellers cannot sell their items for higher prices Nipun Sachinthana. T. A - IT16119390
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 21
Disadvantages Technical disadvantagesoExpensive.oLess flexibilityoRestrictions on what you can selloLots of Programs to jump through
Non-Technical disadvantagesoIt’s harder to sell items that aren’t keyword driven or already of interest.oDelivery problems that happen locally.oWe do not about the quality of good until it arrives.
M.V.P. Pubudu Ishara - IT16064232
05/01/2023 11:23 PM SRI LANKA INSTITUTE OF INFORMATION TECHNOLOGY (SLIIT) - GROUP 06 22
ConclusioneBay Inc. is an American multinational corporation and e-commerce company, providing C 2 C and B 2 B services via the Internet. It is headquartered in San Jose, California . eBay was founded by Pierre Omidyar in 1995, and became a notable success story of the dot-com bubble. Today it is a multibillion-dollar business with operations localized in over 30 countries.
eBay provide very high security to their customersAuction-based online sales of products (and sometimes services) where users try to outbid one another by placing a higher maximum amount; Dutch and Reverse-auction style also recently available in some regions
Transaction fees for listing (regardless of whether item sells or not) and additional fees for Premium Auction features (i.e. extra photos, BuyItNow, Feature It!, etc.) or Premium Seller memberships
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