ebay for e-commerce

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A case study from CMMU class.

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Victory GroupCMMU MS15C

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Process1. Find opportunities.

- Online Marketplace (Local)- Shopping Mall- Storeroom

Process2. Estimated shipping costs.

Process3. Post to Sell

Why such product

• Limited edition (Thailand Only) : Disney Music Box

• Collection : Chinese Auspicious Animal Set, Ganesha Load of success

• Handmade : Predator and Alien Collection

• Popular Souvenirs : Siang Pure Oil

Product Portfolio

Alien vs Predator Collection

Ganesha: Lord of Succes

Chinese AuspiciousAnimals Set

Siang Pure Oil

Disney Music Box

Product Portfolio

Assumption and Strategy

1. USD/THB Exchange Rate = 31.5 (eBay)2. Shipping Cost

Thai Post = Small Package by AirFedEx = International Economy

DHL = Express Worldwide

Ship to : Boston, USA (02201-2021)

Assumption and Strategy

3. Pricing- Round 1 : Formless- Round 2 : Use pricing model as follow

Rounded Up [(Gain*Cost) + Portage]

(Unit : USD)

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 634g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Alien vs Predator Collection

This is an unique handmade Predator Collection made from steel. The size of models display on photo with 138g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 3-10 October 2013Round 2: 15-26 November 2013

Chinese Auspicious Animals Set

This is an unique Chinese Auspicious Animals Set (7 pieces) made from lacquered sandstone. The size of models display on photo with 1,733g total weight. You can't find them from other places ... Thailand Only !!!

Round 1: 12-19 October 2013Round 2: 15-26 November 2013

Ganesha: Lord of Success – Resin Statue

This beautifully detailed color Ganesh sculpture will add delight to any decor.

Round 1: 12-19 October 2013Round 2: 15-26 November 2013

Siang Pure Oil

SIANG PURE OIL FORMULA I ‘RED’ – 25cc

SIANG PURE OIL FORMULA II ‘WHITE’ – 25cc

(relief of dizziness)

15-26 November 2013

Disney Music Box

You are bidding "Disney Music

Box - Donald Duck" a limited

collection from 7-11 convenient

store, Thailand.

15-26 November 2013

Result

Result (Round 1)

http://www.ebay.com/itm/151142349504?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151142346437?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135993361?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135992091?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

http://www.ebay.com/itm/151135986609?ssPageName=STRK:MEUSX:IT&_trksid=p3984.m1562.l2649

Result (Round 2)

http://www.ebay.com/itm/141116813174?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116796797?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116807619?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116851674?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116839676?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116855799?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

http://www.ebay.com/itm/141116844995?ssPageName=STRK:MESELX:IT&_trksid=p3984.m1555.l2649

Challenges, lesson learns and solutions

Challenges

• How to use Ebay for selling

• How to use Paypal for money transfer

• Add as many photos as you can to your auction. Always remember that eBay shoppers are actually buying something “Sight unseen”

Solutions

• Adapt and create the strategic marketing and product plan. Such as Packaging, it’s a key element in added value.

Thank You.

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