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eBoot Camp Presents:
Social Media: It’s Serious Business
Today’s Agenda • A Social Media Strategy - start to finish
• The tools to use
• How to use them effectively
• Time-saving tips
• End Goal: Create a Powerful Web
Presence for your Business.
5 P’s
• Start with a PLAN
• Have a PROCESS behind you
• Use PERFORMANCE metrics
• Don’t sell, Softly PROMOTE!
• PHISH where the PHISH are?
An example of a social media plan
Blog
Website
Goal: Capture
Their Info Phone
In Store
Face-to-Face
Name
Lead Nurture
Your Sweet Spot
An example of a Process to follow• I use social media only for Building Rapport and Generating Interest.
• I did not have business success with social media until I understood
the rest of the Sales Advantage Process.
Performance Metrics
• Google Analytics - measure traffic
• Bit.ly - watch where your traffic comes
from
• Be Creative - incentivize people to tell
you how they found you
Don’t Sell, Softly
Promote• Don’t sell new brakes, offer free
estimate
• Don’t sell food, offer specific social
media specials
• Don’t sell an appointment, offer free
advice and build credibility
Phish where the Phish
are• Facebook 2nd largest site in the world - 400
mil. users
• More time spent of Facebook than any other
site
• Youtube - 2nd largest search engine in the
world
• Linkedin = 60 mil. users
• Ellen is on Twitter! :)
Other Social Media
Benefits • Brand Awareness and protection
• Control the conversation
• More entry points into your business
• Connect with new people quickly and
effectively (say no to cold calls!)
• Pinstripes
• Precession (the ripple effect)
Your Social Media
Tour
• Please close your eyes
The Golden Key
Burning log fire
White Envelope &
Cufflink
500 Faces
Birdcage w/ Two
Birds
Video Cameras
Anxious crowd of buyers
Tidy up your house (Website) before
inviting people over • Three needs to meet: Visitors, Search engines, Your
own
• Users - Give them the information they are looking for.
Don’t make them search, don’t make them think
• Search engines - good, relevant content about your
products and services. Keep your house (website)
organized so the search engines know where to find
everything. sitemap!
• You - Turn surfers into customers. Take every
opportunity to exchange a visitor’s information with
something of value.
23 Website Tips &
Strategies
The Golden “Key” Words• The most common words people use to search
for your products or services
• Use Google keyword suggestion tool
• Search “google keyword...” on Google
• Ask new customers how they found you and
what words they used if they used a search
engine.
• Use these phrases in all of the content you
publish on your website and on any other web
resources.
Ask a stranger
• If you were searching for _______,
what words would you use when doing
a Google search?
Use “Key”words
• Website Content
• Social Media Profiles
• Title tag
• URL
• Backlinks
7 Chapters dedicated to getting you
better Google Rankings
Get Local
• Use geographical keywords (Grand
Blanc, MI)
• Make sure your business is on Google
Local Business
• Ask for reviews
Times Square Real
Estate
Pay attention to
Foursquare.com
Blog • If your Website is your house, your blog
is like your beachfront condo!
• Another opportunity for you to share
information, provide value, engage
customers
• www.wordpress.com (or .org)
• Use keywords!
Blog cont...• Use feedburner.com to add an email
subscription box
• Use addthis.com to enable readers to
easily share your content with their
social networks.
• Hide comments until you have a good
following.
Wordpress Blog
A must for both your blog and
Website• If someone visits your Website or blog and
leaves without providing you with their
information, you’ve failed as a marketer.
• Give them a compelling reason to give you
their name, email, phone, etc.
• A white paper
• eNewsletter
• Discount
LinkedIn: Did You
Know
• Over 70 Million Members
• Executives from all Fortune 500
companies are LinkedIn members.
• 80% of companies review Linkedin Profiles
before hiring or doing business
How you should use
LinkedIn • Build out your profile
• Bio, pic, experience, etc.
• Get at least 500 connections
• You can farm this out
• Get recommendations
• Give recommendations
• Start using consistently when mining for new
business
Never Cold-call again.
Turn a cold-call into a warm-
lead
Turn a cold-call into a warm-
lead
Turning a cold-call into a warm
lead
More tips...join
groups
More tips...follow
companies
More tips...add your
company
Tips to using Linkedin
• Get recommendations by giving recommendations
• Build your connections
• If time is an issue, give someone a list of
people/companies and let them do it for you.
• Use keywords - your profile is public and can be seen
on the search engines
• Create a company profile for your business as well
Next Steps• Who’s going to get you to 500
connections?
• Who can you recommend that will
recommend you back?
• What time a day each week will you
devote to marketing via linkedin (1hr a
week)
Facebook • More social than LinkedIn
• Yes, you WILL get bombarded with old
friend requests
• Facebook allows for businesses to have
pages (called Fan pages)
• You MUST have a personal page to
create a fan page, but they don’t have
to be linked.
How You Should Use
Facebook • Create a fan page for your business
• Build participation (see next slide)
• Engage people and give them
opportunities to provide input (and
testimonials!)
• Find creative ways to take them from
Facebook to your Sweet Spot!
Build Participation• Run a contest
• We will pick one fan from our fan page
and they will win....
• market the contest in your store or
business
• Add to your email signature
• Send an email blast out to everyone you
know
• Add a button on your Website
My top-secret Tip!
• Took me from 300 to almost 1000 in
just a few months
• Took one of my students from 300 to
over 35,000! Don’t believe me?
Great example
Facebook Biz Page Done for
You• The guy who has 40,000 fans - I hired
him!
• go to
www.TheEbootCamp.com/facebook
• we’ll create AND/OR manage your
page for you
• Easy and Affordable
Twitter is not: • “What are you doing?” unless you’re
Twitter is: • A global chat room
• Iran protests
• A community for every topic under the
sun
• From The New York Times: At its best, the social medium is a perpetual, personalized news service about topics of your choosing — whether health care reform, tech news or the latest episode of “Gossip Girl” — filtered and served to you by people who care a lot about what you care a lot about.
Twitter is: • The best real-time source for
information
Twitter is:• A great way to monitor, protect, and build your brand
Even the biggest miss the
boat...
Twitter is:
• A better real-time search engine
than...dare I say it...Google!
• Search: Michigan Jobs
• Search: Las Vegas Events
And finally, Twitter
is...
• A fast-paced networking tool to quickly
and effectively meet new, local people
and see how you might be able to help
them.
How to use Twitter• Build a profile (add picture, bio, and a couple
tweets to show your human!)
• Go to www.nearbytweets.com and find local
twitter users
• Download Tweetdeck and use the columns to
follow local topics (St Louis, Cardinals, St. Louis
Real Estate, etc. )
• Engage people - ask questions, respond and
retweet!
• Ex: RT @coreyperlman Don’t be a one-way
Tweet!
eBoot Camp
University• Tweetdeck Tutorial
• Setting up multiple accounts
• How to find local followers
• How to use Twitter search to narrow
conversation
Things to Remember about Social
Media
• Be you.
• Be consistent
• Have fun
• Make it about them
• Measure
Golden Rule of Social
Media:
• Act more like Dale Carnegie and less
like Tony the sleazy car salesman
Video• What’s the 2nd largest search engine in
the world?
• “Don’t try and create the market, find
out where the market is and meet them
halfway.”
• Universal search
What should you
record?• Testimonials
• How-to videos
• A series of demos (Will it Blend?)
• Doesn’t need to be professional, does
need to be fun, creative, and/or
valuable
How to get started
• Talk to the folks behind the camera
Things to remember• Videos should be about 2-4 minutes
long
• Optimize your videos to rank in the
search engines (see eboot camp book!)
• Hurl Your URL at the beginning, not the
end!
• If going on your homepage, use a
professional!
Bonus Tip
• Go to www.youtube.com/searchstories
• Remember the Google commercial
during the superbowl?
• You can create your own!
Let’s create a Web
Presence!• Jess, break out the yarn balls....
Action• Write this down
• I commit to....
• Building a fan page
• creating a blog
• shooting some video
• Downloading Tweetdeck
• etc.
Seminar 101
• 83% of you won’t do what you just
wrote down.
Insurance Plan
• eBoot Camp Action Pak
• Audio Book
• Hardcover book
• 30 days of video tutorials, articles,
web resources, asking me questions
and more
eBoot Camp Action
Pak• The Action Pak is for you if:
• If you want to know how to raise your Website’s
Google ranking
• You want to ensure your Website is user-
friendly and sales ready!
• If you want to increase your Web Presence by
easily publishing articles and press releases
• You plan to tackle some of the topics we
covered today and could use some easy video
tutorials
eBoot Camp Audio• Updated
• Over 3-hours of content
• It’s me - not some Morgan Freeman
sounding guy talking to you.
• Bonus Chapter on Twitter
• Price - $129
Shameless
PromotionI need
diapers!
Support my
college fund!
Hardcover Book
• All the written exercises and activities
• Signed Copy
• Because some of us still like to read!
• Price - $25
eBootCamp
University• Short video tutorials on Social Media, Internet
Marketing, and Website Usability and Design
• Every article I’ve ever written on any of the above topics
• Every resource I use on the web for my own business.
• Ask Corey Feature - you can ask me as many questions
as you’d like for as long as you’re a member
• Guest videos, articles, and more.
• Price: $20 a month
Using Tweetdeck the right way!
QuickTime™ and a decompressor
are needed to see this picture.
Bundled Deal • eBoot Camp Audio Book ($130)
• 3 hours of content
• Signed Hardcover ($25)
• worksheets, activity guide
• 30-days of training videos, articles, Q&A, and
more ($20)
$175.00
Bundled Deal • eBoot Camp Audio Book
• 3 hours of content
• Signed Hardcover
• worksheets, activity guide
• 30-days of training videos, articles, Q&A, and
more
• After 30-days, $19.99 a month
$59.99 *for the first 20
Thank you!
• Cash or Credit
• I’ll be signing books and answering
questions
• If you enjoyed the presentation, please
thank Kathy and Terry from Dale
Carnegie!
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