ecommerce in australia - gift purchasing
Post on 26-Jun-2015
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Australian consumers where early adopters of ecommerce in the early 2000 in large numbers. This study considers how Australian use eCommerce to buy gifts, particularly at Christmas. It looks at the motivators and the level of satisfaction consumers have with their on line shopping experience.
TRANSCRIPT
Australian’s love on line gift purchasing
How are Australian consumers using on line as a channel to buy gifts?
A study conducted in December 2013 by Selector Pty Ltd
For more insights visit Selector
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