ecommerce in indonesia

ECOMMERCE IN INDONESIA @teguhn

INTERNET USERS IN INDONESIA

80 million(about 30% of population)

TRANSACTIONS VALUE (2013)

Rp 130 trillion(Menkominfo)

E-MONEY

11,5 Million transactions per month

Rp 180 Billion

74% in transportation

50% from Jakarta

E-BANKING

BRI: 30.5 million users, Rp 1.4 billion transactions with growth of 141% (2012-2014)

CIMB Niaga: 600 thousand Mobile Phone Accounts, over Rp 1 million transactions per month with growth of 124% (2014)

ONLINE BUYERS

Indonesia: 7%China: 30%

of Internet Users (McKinsey)

ONLINE BUYERS (2014)

5.7 Million

US$ 5 Billion or Rp 59 Trillion(Kompas)

ECOMMERCE MARKET GROWTH (2012-2015)

Indonesia: 42%Filipina: 28% , Thailand: 22%, Malaysia: 14%

(ICD Research)

ECOMMERCE MARKET VALUE

Rp 94.5 trillion(IDEA, Google Indonesia, and Taylor Nelson Sefros)

2016: Rp 295 trillion

ENTREPRENEURSHIP IN INDONESIA

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

2008 2009 2012 2014

Indonesian Entrepreneurs (BPS)

Indonesian Entrepreneur Linear (Indonesian Entrepreneur)

INDONESIAN MIDDLE CLASS

2013: 74 million

2020: 141 million (54%)(BCG)

ESTIMATED B2C ECOMMERCE SALES

BEHAVIOUR

BUKALAPAK VS TOKOPEDIA

Bukalapak Tokopedia

150.000 daily visitors with 1% conversion Tens of millions visitors per month

Rp 500 million of transactions per day 2 millions products sold per month

More than 92.000 sellers Tens of thousands online shops

More than 700.000 products

LAZADA

PROBLEMS

Low Usage of Credit Cards(expected 16.5 million in 2014)

Trust (Nielson: 60% of consumers in Indonesia do not trust)