ecommerce seo workshop - boussias conferences · even more ideas! trends.google.com youtube...

www.ON.marketing

eCommerce SEO Workshop

eCommerce & Growth Conference 2018

/ PanosLadas

ON.marketing

www.ON.marketing

1. Why?2. What?3. How?

1. Why?2. What?3. How?

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GIVE METRAFFIC

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50M searches/month for products

Assumption: 4-6 times more searches for ANYTHING else

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Forecasting:How many searches for each

keyword per month * CTR (Remember Memos??)

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CHANGE IS THE ONLY CONSTANT

OUR PLAN OF ACTION: WE ADAPT FAST

Monitor changes here: https://moz.com/google-algorithm-change

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Reputable sources:searchengineland.com

searchenginewatch.comwww.seroundtable.com

moz.comtwitter.com/randfish

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On-site SEOOff-site SEO

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1. Mobile Friendly.

Enough said, just use Google’s “mobile friendly test” or use your website on your mobile phone WITHOUT zooming in.

If there is less information displayed in the mobile phone OR it is hard to use then it is not Friendly enough. Google: 25 Principles of Mobile Design

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2. HTTP Secure

Just buy it, install it, move on

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3. Speed

• Minify CSS, Javascript, HTML• Enable compression

Reduce redirects• Remove render-blocking

JavaScript• Leverage browser caching• Improve server response time• Use a CDN (content

distribution network)

Optimize images

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• Tools.pingdom.com• Gtmetrix.com• WebPageSpeed.org• ShortPixel.com• CACHE!

+ Good web hosting

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4. Find Your keywordsPAY ATTENTION

Our goal is to match users intent – as expressed in

search queries - to our content

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Now pause and think an SEO strategy

Where is the opportunity?

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The opportunity is lower in the funnel

where there is no competition

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● Even more ideas!

Trends.google.comYouTubeBuzzSumo.com*** AdWords Keyword Planner ****

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5. Use your Keywords!

Unique Content Creation

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1. HTML Title2. Meta Description

URL

NOT Visible but in your CMS!!

ANSWER PEOPLE’S QUESTIONS

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VISIBLE SEO ELEMENTS:- H1- Page DescriptionDon’t copy & paste.Create something unique.Create something interesting.Write for people, not machines.ANSWER PEOPLE’S

QUESTIONS

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SPACE RESERVED FOR A GOOD EXAMPLE OF A PAGE FOR A HOTEL IN

LIMASSOL BY THE BEACH

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- H1, H2, H3- BULLET POINTS- KEYWORD RATIO- TEXT LENGTH- IMAGE FILE NAME & ALT TEXT- INTERNAL LINKS

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Pause

WHAT ABOUT SEO SOFTWARE?

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NICE TOOLS:Ahrefs.com

SemRush.comSErankingSERPstat

SEOwhatever

ABSOLUTELY ESSENTIAL:

WEBMASTER TOOLS

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USER GENERATED CONTENT

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Google displays Title, Description

Encourage & Incentivize Users

to Create & Distribute

Content

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1: If I pay Google (with AdWords) then I will rank high.

2. I guarantee that you will rank in the first page.

3. I did everything and I still don’t rank high!4. It is NOT easy.

5. It gives you free traffic for ages!6. Link Building is the most important thing

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WARD!

ON.marketing

panos@onmarketing.io