edita food industries reports 2q2015 earnings · cairo, egypt | 13 august 2015 1 2q2015 earnings...
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2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE1
Edita Food industries reports 2Q2015 EarningsA challenging quarter for Edita, but nevertheless healthy earnings in 2Q2015, with growth in revenues backed by the achievement of marked milestones in Edita’s expansion plan, which continues to support its growing institutional shareholder base.
Highlights for 2Q2015
Revenues EGP 514.8 mn▲13.1% y-o-y
Gross Profit EGP 193.7 mn▲11.6% y-o-y
EBITDAEGP 117.7 mn▼4.4% y-o-y
Net Profit after Tax EGP 66.9 mn▼0.1% y-o-y
The discussion and analysis in this report are based on the IFRS statements. For comparison of the results to Egyptian Accounting Standards, please refer to the section “Egyptian Accounting Standards Reconciliation to IFRS”.
2Q2015 at a Glance
• 2Q2015 revenues of EGP 514.8 million, up 13.1% y-o-y. 1H2015 revenues of EGP 1.04 billion, up 15.2% over 1H2014.
• GrossprofitofEGP193.7million,an11.6%increaseover2Q2014withagrossprofitmarginof37.6%,slightlydownfrom38.1%in2Q2014.
• RobustEBITDAmarginof22.9%,butdownfrom27.1%y-o-yduethecom-missioningofthenewlines,increasedmaintenanceexpensesandnetIPOcostsexpensed.
• NOPATofEGP66.9millionin2Q2015,flaty-o-y.• AsofAugust2,2015,Edita’ssharehasbeenaddedtothebenchmarkindexof
theEgyptianStockExchange,theEGX30.
• 2015isaplatformyearforEdita,withincreasedinvestmentsthataresettingthestageforfuturegrowth.Thelatestdevelopmentsinclude:▪SigningoftwocontractswithHostessBrandsLLC▪Additionofnewcapacitiesof32,000tons/annum▪OnAugust12,2015,Editalaunchedanewandmorepremiumvarianttoits
croissantsegment,MoltoMix1
1 MoltoMixisbeingofferedintwovariations,namelycream&chocolatefillingandcream&strawberryfilling.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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Results in a Nutshell
EditaFoodIndustriesS.A.E.(EFID.CAontheEgyptianExchange&EFIDq.LontheLondonStockExchange),aleaderintheEgyptianpackagedsnackfoodmarketwithnumber-onemarketsharesinitscorecakeandcroissantsegments,announcesitsresultsforthesecondquarterof2015,reportinganetprofitaftertaxofEGP66.9milliononRevenuesofEGP514.8million,anincreaseof13.1%y-o-y.Revenuesfor1H2015cameinatEGP1.04billion,up15.2%over1H2014.
Snapshot of Results (EGP million)
Revenuegrowthduring2Q2015remainedhealthydespitethefactthatproductionfromnewcapacitieshadn’tyetbeenreflectedonrevenues–newlineswerestillintheramp-upphaseduring2Q2015–andthatthe21existinglineswerealreadyoperatingatfullcapacity.Furthermore,Edita,likeallothersnackfoodproducers,witnessedaseasonalityeffectwiththemonthofRamadanandtheschoolyearexaminationperiodtypicallybeinglowpointsindemand.Thissawtwomonthsofthequarterrecordinglowerthanusualrevenuesfollowedbyastrongpickupindemand.Itisalsoworthytonotethatrevenuegrowthwasimpactedbyafive-dayproductionstoppageattheE07factoryonthebackofthemunicipality’smaintenanceworksforthemainwater-supplygrid.Inaddition,constructionmodificationstotheE07(HallBnewextension)toensureproductsafetyresultedina10-daystoppage,alsoleadingtodecreasedproductionquantities.
Meanwhile,grossprofitrecordedEGP193.7millionin2Q2015,an11.6%y-o-yincreasewithgrossprofitmarginstandingat37.6%comparedto38.1%in2Q2014.Theslightde-creaseingrossprofitmarginisconsideredminimalgiventhefactthatnewproductionlinesincurredincreasedwasteandramp-upcoststhataretypicallyassociatedwithproducttrialsfollowingtheintroductionofnewcapacities,leadingtohighermanufacturingoverheads;thesecostsareexpectedtonormalizeoncetheramp-upphaseiscomplete.During1H2015,Editaalsoaddedtwodistributioncenterswhichentailedanincreaseinboththedistri-butionvansandthesalesforce.Thecompanyisplanningtoaddthreemorecentersin3Q2015.
Inaddition,2Q2015sawEditaexpenseseveralone-offchargesrelatedtothenetcostofthecompany’sIPOaswellasincreasedmarketingcostsrelatedtothecorporatecam-paignaimedatbolsteringEdita’scorporateimage.Thesecosts,albeitonaone-offbasis,sawEBITDAinchdown4.4%y-o-yin2Q2015toEGP117.7million,withEBITDA
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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marginat22.9%comparedto2Q2014marginof27.1%.Nevertheless,Edita’sresultsstillreflectedgrowthin2Q2015,withallmarginsstillnotfarofffromtheirhistoricalaverage,attestingtoEdita’sstrongmarketpositioningandefficientoperationalmodel,ascanbeseenfromthedetailedexplanationoftheresultsbelow.
A Platform for Future Growth
Theyear2015isaplatformyearforEditawherebynewcontractsandinvestmentsinincreasingcapacitywillserveasalaunchpadforthecompanygoingforwardandensurehighergrowthlevels.Themostnotableofthesedevelopmentsincludethesign-ingoftwocontractswithHostessBrandsLLCrelatingtotheextensionofterritoryfortheHTTbrandstoinclude12additionalcountriesacrosstheMENAregionandtheacquisitionofknow-howandtechnicalassistanceto11additionalproductsfromHostessBrandsLLCacrosstheexpandedregion(notallproductsarecakebased).
Furthermore,Editaaddednewcapacitiesof32,000tonsin1H2015inadditiontotheexist-ing2014capacityof101,100tons/annum.ThelatestadditionwasacroissantlinededicatedtotheproductionofMoltoXLandXXLthatcameintooperationonApril22,2015,adding17,200ofthe32,000tons/annum,anditisstillintheramp-upphase.Inaddition,onAugust12,2015,Editalaunchedanewandmorepremiumvarianttoitscroissantsegment,MoltoMix,adouble-filledcroissant,bringingthenumberofSKUsto71.
EditaalsosecuredthelandthatwillhouseitsnewE08factoryforatotalconsiderationofEGP55million,pavingthewayforthecompany’snewgrowthphase.The55,000squaremeterplotlocatedattheZamilPolarisIndustrialComplexinSixthofOctoberCityisincloseproximitytotheE07factory.Thenewfacility’sdesignprocesshasalreadybegun,withconstructionsetforOctober2015.CommencementofoperationsoftheE08factory’sproductionlinesisscheduledfor4Q2016.
Edita’snewBakeRolzandStrudellinesarealsoscheduledforcommissioningbyDecember2015and1Q2016,respectively.Whiletheselineswereoriginallyplannedtostartoperationduring4Q2015,Editawasnotifiedbythesuppliersin2Q2015ofdelaysintheirdelivery.
Material Events Post 2Q2015
Followingtheendof2Q2015,Editawitnessedseveralmilestonebusinessandcorporatedevelopments.Ontheproductfront,Editahasexpandeditscroissantproductrangetoincludeadouble-filledcroissant,theMoltoMix,thatwilllaunchonAugust12.Thetwovariants,strawberry&creamandchocolate&cream,arepricedathigherpointsthanEdita’saveragecroissantsellingprice.
EditaalsosawcorporatedevelopmentswhereonJuly28,2015,Edita’sBoardofDirec-torsresolvedtoparticipateinECI’scapitalincreasebycapitalizingitsloanstoECI.Thecapitalincrease,inwhichtheminorityshareholderisinjectingcapital,willbedirectedatexpandingthecapacityofhardcandyattheECIlevelthroughtheadditionofamoresophisticatedmulti-productproductionline.Lastbutnotleast,Edita’ssharehasbeenaddedtotheEgyptianStockExchange’smainindex,theEGX30,asofAugust2,2015.
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An Overview of Edita’s Performance During 2Q2015
RevenuesItwasachallengingquarter;nevertheless,revenuesincreased13.1%over2Q2014levelstoEGP514.8million,upfromEGP455.2million.Revenues,especiallyforourcroissantsegment,weremostlyimpactedbysupplyfactorsonEdita’sproductionsideaswellasaseasonallowinmarketdemandacrossallproductsegments.DemandwasrelativelysubduedthisquarterduetoRamadanandtheschool-yearexaminationperiodcoinciding;thisaffectedconsumptionwithinallFMCGs,particularlysnackfoodrelatedcompanies.Inaddition,anticipatedpricehikesofcigarettesandcookingoilatthebe-ginningof2Q2015sawwholesalersoverstockandhoardbothproductstolockinextraprofits,effectivelychannellingfundsawayfromotherfooditems.
Revenue Progression (in EGP million)
Ontheproductionside,EditaexperiencedfivedaysofproductionstoppageinE07factoryduring2Q2015onthebackofwatersupplycutsacrossalargepartofSixthofOctoberindustrialzoneduetothegovernment’smaintenanceworksonthemainwatersupplygrid;thestoppageresultedinanestimatedEGP30millioninlostsales.Inaddi-tion,theE07extension(HallB)factoryalsowitnessedapproximately10daysofstop-pagetimeduetoteethingissuesrelatedtoboththenewlinecommissionedin2Q2015andthestructurehousingthethreenewlinesasaresultofseveralseveresandstormsduringthequarter.ThetotalimpactoflostproductionisestimatedaroundEGP20mil-lioninsales.
TheproductionstoppagesledEditatopostponethelaunchofseveralSKUsinclud-ingthenewMoltoMixproductthatwaslaterlaunchedonAugust9,2015.Tocounterthelossofproductionandconsequentlostsales,EditaplanstooperateduringFridaysin2H2015andhasreworkeditsproductionplanningscheduletominimizedowntimeresultingfromthechangeoverfromonevariantofaproducttoanother.
Despitetheabove,2Q2015witnessedhealthygrowthinrevenuesof13.1%over2Q2104levels.Editaalsomaintainedoperationalefficienciesanditsexpansionplaniswellontrack,whetherfortheramp-upofnewlinesorthecommencementofproduc-tion.
Segment Contributionto Revenue 2Q2015
Segment Contributionto Revenue 2Q2014
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Onahalf-yearbasis,1H2015revenuesgrew15.2%y-o-ytoEGP1.043billion.Edita’stotalproductionfor1H2015reached55,000tons(1.65billionpacks)comparedto48,200tonsin1H2014(1.47billionpacks).Thetablebelowshowstheprogressionofblendedfactorypricesforallproductsegments:
Average Factory Prices
EGP 1H2014 1H2015 % ChangeCakes 0.51 0.53 3.2%Croissants 0.86 0.86 -Rusks 0.80 0.81 0.7%Wafers 0.74 0.74 -Candy 0.88 1.11 26.3%Average Edita 0.61 0.63 2.8%
Itisworthnotingthatwiththecommencementoftheschoolyear,demandissettopickupduring2H2015asthismarksthehighseasonforthesnackfoodmarket.That,inad-ditiontotheramp-upofthethreenewlinesreachingcompletionandwiththelaunchofthenewMoltoMixSKUsatahigherpricepointthanEdita’saveragecroissantprices,issettohaveapositiveeffectonEdita’sfigures.
2Q2015 Revenue Growth by Segment (y-o-y)
In1H2015,allproductsegmentscontributedtothegrowth,albeitsomemorethanoth-ers.Revenuesfromcakesincreased10.4%over2Q2014levelstoreachEGP295.5mil-lionin2Q2015.Intermsofq-o-qgrowthrates,2Q2015sawlowergrowthinthecakesegmentcomparedtothepreviousquarter,owingtothefactthatthenewlineaddedattheendof1Q2015wasstillgoingthroughtheramp-upphasewhileexistinglinesduringthefirstquarteroftheyearwereoperatingattheircapacitylimits.
Thecakesegmentcontributed57.4%toEdita’srevenues,downfromto58.4%in1Q2015.Thekeydrivercontributingtothesegment’srevenuegrowthwastheincreasedutilizationonthebackofmoreeffectiveproductionplanningfortheexistinglinesthatminimizedchange-overtimes;overallutilizationrateonthecakelinesduring2Q2015stoodat93%,upfrom90%in2Q2014.Inaddition,productionandsalesofhigherpricedSKUsincreased,includingcertainvariationsofTodoandtheJumboHohos.TheaverageSKUconsumersellingpriceofcakesin2Q2015increased3.6%over2Q2014toEGP0.7.
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Croissantrevenuesgrewby10.4%over2Q2014levelstoreachEGP153.2million,largelydrivenbycapacityadditionsofthetwonewMoltolinescommissionedduring1H2015.Thecroissantsegmentcontributed29.8%toEdita’srevenues,upfrom28.3%in1Q2015,whichreflectstherampingupofthenewMoltolinethatstartedoperationsduringthefirstquarteroftheyear.Onay-o-ybasis,higherutilizationratesonthecrois-santlinesalsocontributedtothegrowthinrevenues.Utilizationratesincreasedto97%in2Q2015from94%in2Q2014.Inaddition,thegrowthincroissantsegmentrevenueswasafactorofbothvolumeandpriceincreases,wheretheaverageconsumersellingpriceperSKUgrewby5.2%toEGP1.16.
Salesofrusksincreased16.9%in2Q2015over2Q2014levelstoEGP22.1million,mainlyduetolineenhancementsthatincreasedproductioncapacities,withboththeBakeRolzandBakeStixlinesoperatingat99%utilizationratesduringthequarter.
Wafersalesincreased42.7%over2Q2014levelstoreachEGP22.8million,eventhoughthelineoperatedatonly87%utilization,asupplydecisiononEdita’spartwhichfactoredintheseasonalsofteningofdemandin2Q2015andwhichsupportsthecom-pany’spolicyofstoringfinishedproductsnomorethantwotothreedays.
Comingfromalowbase,revenuefromthecandysegmentgrewby60.1%over2Q2014levelstoreachEGP18.8million,operatingat97%utilizationrates.Itisworthnot-ingthatproductionvolumesintheE15factory,whereEditahasitscandyproduction,increasedby74%y-o-yasthecompany’srenewedlaunchoftheproductinthesecondhalfof2014begantostabilizeandtranslateintostrongersales.
Cost of Goods SoldIn2Q2015,totalCOGSincreased14%over2Q2014levelstoEGP321million,result-inginaCOGS-to-net-salesratioof62.4%,upfrom61.9%in2Q2014.ThegrowthinCOGSispartlyattributedtotheincreaseinmanufacturingoverheadsrelatedtothenewlinethatcameonstreamattheendofApril,whichhasnotyetreachedfullutiliza-tion.Also,therampingupofallthreenewlinescontributedtorawmaterialtrialcostsofEGP2.2million,anincreasewhichhasnotyetbeenmatchedbyariseinsales.Therampingupofallthenewlinesisontrackandaccordingtoplan,withthefirsttwolinescommissionedcurrentlyoperatingatnearfullcapacity.
Theincreaseinmanufacturingoverheadsalsoreflectsthehikeinenergypricesthatthegovernmentintroducedin2H2014aswellasincreasedmaintenancecostsincurredbythecompany.Inaddition,thecompanyincurredaone-offexpenserelatedtotravelandtrainingexpensesforthefive-memberteamfromtheR&DandIndustrialOperationsde-partmentwhotravelledtotheUnitedStatesforthehandoverandtrainingrelatedtothenewproductsacquiredfromHostess.
YTDEditamanagedtomaintainthecostsofallthedirectmaterialsusedasthecom-panywasabletosecureitsneedsandlockinfavorablepricesfortheyearandinsomecaseswellinto1Q2016.TheSupplyChaindepartmentmanagedtolockinfavorablepricesofrawmaterialssuchascocoaandpackagingmaterials,whosepriceshaveincreasedsubstantiallysincethebeginningoftheyear.2Thedepartmentalsomanaged
Imported vs. Local Direct Materials 2Q2015
Imported vs. Local Direct Materials 2Q2014
2 PleaserefertoSupplyChainsectionformoredetails.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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tosecureEdita’sneedsformilkpowderuntil1Q2016,takingadvantageofthecommod-ity’scurrentlowprices.Furthermore,Edita’sdiversifiedcoststructurecontinuestoactasanaturalhedgeagainstglobalcommoditypricemovements.
Gross Profit
Gross Profit Progression (EGP million)
In2Q2015,grossprofitincreased11.6%over2Q2014levelstoEGP193.7million,withgrossprofitmargininchingdownto37.6%from38.1%ayearearlier.Theslightsqueezeinmarginscomesonthebackofthetestingofthethreenewlinescommis-sionedinMarchandApril2015andtheassociatedincreaseinMOHandmaterialtestingcostswhichhavenotyetbeenreflectedinincreasedsalesastheseexpensesweremostlybookedduring2Q2015.Onahalf-yearbasis,GPMfor1H2015roseto38.0%from37.4%in1H2014,reflectingtheoverallincreasedutilizationcomparedtothesameperiodlastyearaswellasthelaunchofhighermarginSKUs.
Gross Profit Margin by Product Segment
Withregardstoprofitabilitypersegment,grossprofitmarginsin2Q2015increasedforrusks,wafersandcandyasnonewlineswereaddedtothesesegmentsduring2Q2015,andtheiroperationsreflectedthecontinuationofEdita’ssuccessfuleffortstostreamlineproductionandcontrolcostsacrosstheboard.Inthewafersegment,grossprofitmarginssawanimpressiveincreasefrom32.5%in2Q2014to46.4%in2Q2015,largelyonthebackoflineenhancementsandincreasedoperationalefficiencies.Thecandysegment’s
Contribution to Gross Profit by Product Segment 2Q2015
Contribution to Gross Profit by Product Segment 2Q2014
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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grossprofitmarginsurgedto27.6%in2Q2015from12.6%in2Q2014,asthecompanyresolvedtechnicaldifficultiesinthesecondhalfof2014,leadingtoanimprovedcoststructure.
Marginsfromthecorecakeandcroissantsegments,wherenewlineswereadded,dippedslightly,withthecakesegment’sgrossprofitmargindecliningto38.5%in2Q2015from39.6%in2Q2014.Meanwhile,grossprofitmarginforthecroissantbusinessrecorded37.0%in2Q2015,downfrom39.9%in2Q2014.Thisvolatilityinmarginsistypicalinthecaseofnewlinesbeingaddedwhichhavenotyetcompletedtheramp-upphase.
OurcorecakeandcroissantproductsegmentsremainthemaincontributorstoEdita’sgrossprofit.In2Q2015,thecakeandcroissantsegmentsconstituted88%oftotalgrossprofit(and87.2%ofrevenue),whichisrelativelylowerthanthe93%recordedin2Q2014andcomespartlyonthebackofgrowthrecordedinEdita’sotherproductsegments.Therusk,waferandcandysegments’contributiontogrossprofitcontinuestoincrease,recording11.4%(12.4%ofrevenues)in2Q2015,upfrom6.5%in2Q2014.
Other ExpensesEdita’sthreemainexpensecategoriesrelatingtooperationsarenamely:sellinganddistributionexpenses(S&D),advertisingandmarketingexpenses(A&M)andgeneralandadministrativeexpenses(G&A).TotalSG&Ain2Q2015increased36%y-o-ytoEGP90.9million. S&Dexpensesincreased30.0%toEGP40.1million(7.8%ofrevenue)in2Q2015comparedtoEGP30.9million(6.8%ofrevenue)inthesameperiodlastyear.TheincreasereflectsEdita’sstrategytofosterandincreasesalesthroughvariousretailchannelsandincreaseitsgeographiccoverage.In2Q2015,Editamanagedtoexpanditsretailcustomerbaseto57.9thousandpointsofsale,upfrom52.2thousandin2Q2014.Inlinewiththecompany’sstrategytoexpanditsdistributionfootprint,Editaplanstoopenthreenewdistributioncentersin3Q2015inadditiontoitsexisting18.Expansionofthesalesforcetohandletheincreasedbusinesshasbeenexecutedefficiently,wherethenumberofdistributionvansincreasedby10%to539andthenumberofsalesforcepersonnelincreasedbyonly5%to996in2Q2015,reflectingthecompany’semployeeoptimizationprogramlaunchedin2H2014.Itisalsoworthytonotethattheincreasedenergypricesappliedin1H2014hadatwo-foldeffectonEdita’sS&Dexpensesowingtotheirdirecteffectonitsoperationsaswellastheincreasedfuelcostsforthecom-pany’slargerdistributionfleet.
A&Mexpensesincreased58%y-o-yin2Q2015toEGP18.3million(3.6%ofrevenue).A&Mexpensestosalesratiocontinuestofallwithinnormallevels,evenasthecompa-nylaunchedseveralproductadvertisingcampaignsandacorporateawarenesscampaignin 2Q2015.
G&Aexpensesclimbed34%y-o-yin2Q2015owingtotheone-offcostsassociatedwiththeIPO,inadditiontothenormal,periodicincreasesinwagesandsalaries.AdjustingforthetotalnetIPOexpensesofEGP2.2millionbookedduring2Q2015,adjustedG&A/netsaleswouldstandat5.9%in2Q2015comparedto5.3%inthesameperiodlastyear.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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Depreciation,otherthanthatrelatedtoindustrialoperations,wasEGP7.8millionin2Q2015andremainedapproximately1.5%ofrevenue.
During2Q2015,EditamanagedtorealizegainsonthesaleoffixedassetstotalingEGP7.7million,mainlyattributedtothesaleofthecompany’strailersasEditacontinuedtoimplementapolicyofoutsourcingnon-coreoperations.During2Q2015,Editamanagedtooutsourcethemovementoffinishedgoodsfromitsfactoriestoitsdistributioncentersandhencenolongerrequiredthetrailers.
Startingin2Q2015,Editabegantorecordanamortizationexpense–EGP314,300forthecurrentquarter–relatedtotheknow-howforthenewlyacquiredproductsfromHostessBrandsinApril2015valuedatUSD4million.AsperIFRSstandards,thisamountistobetreatedasanintangibleassetwithafinitelifetimeuntilanoperationalhistoryisaccumulated,atwhichthisamountwillbesubjecttoimpairmenttestssimilartothoseappliedfortrademarks.
Profitsfromoperationsdecreased1.8%toEGP101.6millioncomparedto2Q2014,withamarginof19.7%.ThedeclineismostlyattributabletothedecreasedgrossprofitmarginandtheincreaseinSG&Aexpenses,asdiscussedabove.
Interestexpensein2Q2015totaledEGP9.5million,upfromEGP6.3millionin2Q2014asthecompany’sdebtincreasedinlinewithEdita’sstrategytofinanceitsexpansionsequallythroughdebtanditsownresources.Loanswithdrawnsince2Q2014wereutilizedtofinancetheproductionlinescurrentlyhousedintheE07extension(HallB),whichbecameoperationalinMarchandAprilof2015.ThemostrecentlysignedfacilitywastheEGP90millionmedium-termloantofinancetheHostesscontractssignedin2Q2015.ItisworthnotingthatEditacontinuestoenjoyextremelyfavorabletermsfromitslendingbanks,whetherininterestrateschargedorrepaymentschedules.Ontheotherhand,interestincomeincreasedtoEGP6.3millionin2Q2015fromEGP5.6millionin2Q2014,mainlyowingtoamoreflexiblecash-managementpolicythathasallowedEditatocapitalizeonfavorableopportunitiesinthemarket.
2Q2015alsosawEditabookanFXlossofEGP4.4millionarisingfromtheEGP’sde-valuationagainsttheeuro(18piastersoverthequarter),whichaffectedthecompany’sliabilitiesdenominatedinthelatterwhichwererelatedtothenewproductionlines.TheEGPwasstableagainsttheUSDin2Q2015atanofficialrateofEGP7.63/USD(albeit6.7%downfromEGP7.15/USDinJanuary2015).
EBITDAEBITDAin2Q2015stoodatEGP117.8million,4.4%lowerthanthe2Q2014figureofEGP123.3million,andwithamarginof22.9%comparedto27.1%inthesameperiodlastyear.PressureontheEBITDAmarginwaspartlyduetohigherSG&Aexpensesaswellasstoppagesandteethingissuesassociatedwiththenewlinesthataffectedoverallsalesduringthequarter,aspreviouslyexplained.Adjustingfortheone-offnetIPOcosts,EBITDAmarginwouldstandat23.3%.ItisalsoworthnotingthatadheringtoIFRSreportingstandardssawatotalofEGP7.7millionexcludedfromtheEBITDAcalculation.
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Net Earnings
NOPAT Progression (EGP million)
Taxesexpensedfor2Q2015decreasedtoEGP27.1millionfromEGP35.2millionin2Q2014.Meanwhile,onahalf-yearbasis,taxesremainedinthevicinityofEGP60mil-lioninboth1H2015and1H2014,despite2Q2014witnessingataxrateof25%com-paredto30%in2Q2015.Thevariancecausedbythedifferentratesduringthequartercanbeseeninthedeferredtaxaccount.
Asaresultofalloftheabove,netprofitaftertaxandminorityinterestfor2Q2015remainedsomewhatflaty-o-yatEGP67million,withamarginof13.0%comparedto14.7%inthesameperiodlastyear.
Balance SheetEdita’stotalassetsincreasedtoEGP1.9billionin1H2015fromEGP1.6billionasatyear’send2014.Thebulkoftheincreaseemanatedfromtheincreaseinproperty,plantandequipmentastheextensionoftheE07plantmaterializedandthedeliveryofthethreenewlineswascompleted.Property,plantandequipmentincreasedtoEGP1.03billionin1H2015,upfromEGP818.4millionasatyear’send2014,whileprojectsun-derconstructiondecreasedtoEGP123.0millionfromEGP197.4millionin2014afterthecompletionofthenewextension.
ThemainCAPEXitemsin1H2015wereEGP57.4millionpertainingtothecompletionofHallB(extensionoftheE07factory).TotalCAPEXrelatedtotheacquisitionofthenewlandforthenewE08factoryamountedtoEGP54.9million,includingthecostofthelandplotandrelatedinfrastructure.TotalCAPEXfor1H2015reachedEGP172.2million,outofwhichEGP125.6millionisconsideredexpansionCAPEX.
EditacontinuedtomaintainhealthycashandcashequivalentsofEGP333.1millionasof1H2015,constituting17.8%ofthecompany’stotalassets.
Withregardstoworkingcapitalcomponents,inventorylevelscontinuedtoreflectEdi-ta’spolicyofmaintaininginventorycoverageforalldirectmaterials,withthecompanykeepingonemonth’sworthofsalesforlocallysourcedmaterialanduptothreemonthsforimportedmaterials,togetheraveraging0.89monthsduring2Q2015.Finishedgoodsinventoryremainedattheaverageofthreedaysin2Q2015.TradereceivablesdecreasedtoEGP9.9million(1.7days)in1H2015,reflectingEdita’scontinuedcashsalespolicy
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
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–over97%ofsalescontinuetobeconductedonacashbasis.TradepayablesincreasedslightlytoEGP153.4million,reflecting54daysofsalesasEditawasabletosecurebetterpaymenttermswithseveralofitskeysuppliers.
ThevalueofthenewHostesscontract,signedinApril2015,hasbeenincludedonthebalanceasanintangibleasset,withthetotalbalancereachingEGP162.5millionasattheendof1H2015,upfromEGP68.6millionasatyear’send2014.Itisworthnotingherethatthetwocomponentsofthecontract,namelytheexpansionofEdita’sterritoryrightforHTTbrands(valuedatEGP62.9million)andthetransferofknow-howfornewlyacquiredproducts(valuedatEGP31.4million),aresubjecttodifferenttreat-ments,withtheformerundergoingimpairmenttestswhilethelatterisamortizedbasedona25-yearlifetimeuntilaproductionhistoryisaccumulated.Oncethereisaproduc-tionhistory,thecontractrelatedtotheknow-howacquisitionwillbere-evaluatedandtheamountscouldalsobesubjecttoanimpairmenttest.
Thecurrentportionoflong-termliabilities(CPLTD)increasedtoEGP179.9millionasof1H2015fromEGP125.2millionasatyear’send2014.Meanwhile,long-termloansincreasedtoEGP268.9millionasof1H2015,comparedtoEGP204.5millionattheendof2014.Thiscomesonthebackofloansdrawndowntofinanceboththenewpro-ductionlinesandtheHostesscontractssignedduring2Q2015,whichsawEditaexpanditsHTTbrandsterritoryandacquireknow-howandtechnicalassistancefor11addition-alcakeproductsfromHostessBrandsLLCtobemarketedacrosstheexpandedregion.
Totalshareholders’equityincreasedtoEGP952.2millionasattheendof1H2015,upfromEGP825.7millionasatDecember2014.
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Egyptian Accounting Standards Reconciliation to IFRS
ThemaindifferencesbetweenEdita’sfinancialstatementsisthatIFRSstandardsrequirethecompanytoexpenseitsemployees’profitsharingwhileaspertheEgyptianAccountingStandardsthesaidamountsaretreatedasadistributionandhencenotincludedintheincomestatement.Furthermore,bothstandardsrequiredifferenttreatmentsformattersrelatedtoFXgainsandlossesaswellasthegainsandlossesonthesaleofFXintheEBITDAcalculation.In1Q2015,netemployees’profitsharingamountedtoEGP21.8millioncomparedtoEGP17.5millionin1Q2014.Additionally,EGP5.8millionofadjustmentsinEBITDAwereresultantfromFXlossesandthesaleofassets.
ThetablebelowshowsthereconciliationbetweenEdita’s1H2015financialstatementspreparedusingEASandIFRS.
in EGP mn 1H2015 EAS Adjustment 1H2015 IFRS Net Sales 1,044 1,044COGS(excludingM.O.H) (639) (8) (647)
Gross Profit 405 396 Gross Profit Margin 38.8% 38.0%
Selling&MarketingExp. (128) (6) (134)General&Admin.Exp. (74) (8) (82)NetOtherIncome/(Expense) 8 (5) 3 NetOtherGains/(Losses) - 5 5 Net Profit from Operations 211 190 Profit from Operations Margin 20.2% 18.2%
NetFinancingCost (0.88) (0.32) (1.20)
Profit Before Income Tax 210 189
IncomeTaxExpense (62) - (62)
Net Profit After Tax 149 127 Net Profit After Tax Margin 14.3% 12.2%
EBITDA 250 - 222 EBITDA Margin 24.0% 21.3%
*includesdepreciation&royaltyexpense**includesother(income)/expense,saleoffixedassets,FX(gain)/loss
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE13
Development of Our MarketsSegmentsofEgypt’ssnackfoodmarketinwhichEditaoperatescontinuedtogrowy-o-y,albe-itatslowerlevelsthan1Q2015onthebackofseasonalityowedtotheschool-yearexaminationperiodwhichalsocoincidedwiththemonthofRamadan,twotypicallylow-demandseasons.
Selected Segments of the Snack Food Market in Egypt – January to JuneSegment Market Size (EGP mn) 2013-2015 CAGRSaltySnacks* 3,331 11.2%Cakes 847 8.9%Wafers 890 10.4%Croissants 403 37.0%
*Theruskmarketis4.8%oftotalsaltysnacks.Source:ACNielsenRetailAudits
Editacontinuedtodominatethesnackfoodmarketsegmentsinwhichitoperates.Itremainsthemarketleaderinboththecakeandcroissantsegmentswith64%and66%marketshares,respectively.Theslightdropinmarketsharescomparedtothefullyear2014areattributedtocapacitylimitationswhichshouldeasefollowingthecompletionofthenewlines’ramp-upphaseandastheiradditionalproductionhitsthemarket.GivenEdita’sdirectionofcurtailingsuppliesduringthelowseason,inlinewithitspolicyofnotstockpilingfinishedgoodsmorethantwotothreedays,thecompany’smarketshareinthewafersegmentcurrentlystandsat8%,withEditanowbeingthenumber-fourplayerinthemarket.Themarketshareintherusksbusinessreached35%in2Q2015,upfrom30%thepreviousquarter.Therusksmarketshareislimitedbycapacity,whichwilleaseoncethenewlinecomesintoproductionatyear’send,atwhichpointmanagementexpectsmarketsharetoincrease.BelowisasummaryofEdita’scom-petitivepositionwithinthesnackfoodmarketasattheendof2Q2015.Itisworthnotingthatstartingmid-July,Ramadan’sseasonalityeffectbegantowane,whichwillalsobesupportedbythebeginningoftheschoolyear,atypicallyhigh-demandseasonforthesnackfoodmarket.
Market Position
Market Share1
Relative Market Share4
Av. Consumer Price
(EGP / US$2) BrandsBrand
Awareness3
Cakes #1 64% 9.3x 0.7/0.09 100%
Croissants #1 66% 3.0x 1.16/0.15 100%
Rusks #2 35% 0.5x 1.00/0.13 79%
Wafers #4 8% 0.1x 1.00/0.13 90%
Candy #3 8% 0.4x 2.11/0.27 NA
87%of2Q2015 Revenue
Source:ACNielsenRetailAudit,IPSOS1.MarketsharesrefertotheJanuary-June2015period,withtheexceptionofthecandysegment,whichisasofFY2014asEditahasnotyetpurchasedquarterlydataforthissegment.
2.USD/EGPat7.83asofJuly30,2015(CBE).3.Brandawarenessmeasurestheshareofrespondentsthatwerefamiliarwiththebrandinaided,spontaneousconsumersurveys.
4.RelativemarketsharecalculatedasEdita’smarketsharedividedbymarketshareoflargestcompetitor.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE14
An Overview of Operating Divisions
MarketingIngeneral,therewasnochangeinEdita’smarketpositioningthisquarter.In2Q2015,marketingbegantopromoteEdita’simageamongconsumersasahouseofbrandsbylink-ingthecompany’snametoitssuccessfulanddominantbrands.AnewcorporatecampaignwaslaunchedduringApril2015throughoutdoors,digitalmediaandTV,andthroughthecontinuedbrandingofourdistributiontrucksandvans.ThecorporatecampaignwasverysuccessfulasitstrengthenedtheassociationofEditatoallitsbrandsinacreativeway,andthusfarithasgeneratedverypositivefeedbackfromallstakeholdersandachievedveryhighviewership.SpendingontheBakefamilyremainedfocusedondigitalmedia.TVadvertisingwasintroducedtomarkettheTodofamilyinadditiontotheusualout-dooranddigitalmediacampaigns,withtotalspendinghavingincreasedslightlyoverthepreviousyear.Thetwomainmedia-spenditemsweredirectedtowardMolto(tosupportthenewcapacityadditions)andthefirst-timeairingofthecorporatecampaign.Tomarketthecroissantsegment,outdooradvertisingwasaddedtotheusualTVanddigitalmediacampaigns.Thecorporatecampaign,whichwasairedonTVandsupportedbyanoutdooranddigitalcampaign,costapproximatelyEGP10million.
Editacontinuestomaintain100%brandawarenessinourcoremarkets,namelythecrois-santandcakesegments.Waferawarenesscontinuestoimproveandhasincreasedto90%.Brandawarenessintheruskssegmentremainsrelativelylowerthanothersegments,scor-ing79%;however,thisreflectsthecompany’smorefocusedcommunicationonsustainingandsupportingitsnicheconsumerbasethroughdigitalandbelow-the-linemedia,giventhelimitedproductioncapacitythusfar.
Withtheacquisitionofthetechnicalknow-howof11additionalproductsfromHostess,themarketingteamiscloselyworkingwiththeR&Ddepartmenttoworkonthenewproducts’branding.
Editacontinuestofollowavigilantpricingstrategyduetothehighpriceelasticityofbothitsmarketandtargetconsumerbase.During2Q2015,averageconsumerpricesforcakesandcroissantincreased4.5%and5.5%y-o-y,respectively.PriceswerestablefortherusksandwafersegmentsasEditadidnotlaunchanynewSKUsorundertakeanyindirectpriceincreasesinbothofthesesegments.Ontheotherhand,averagepricesforthecandyseg-mentjumpedby61.1%y-o-yasthe“Fakka”product–ahigh-pricedfamilypackofbothhardcandyandjelly–tookfulleffectafteritsintroductiontothemarketduringthesecondhalfof2014.
Development of Average Consumer Price by Product Segment
EGP 2Q2014 2Q2015 % ChangeCakes 0.67 0.70 4.5%Croissants 1.10 1.16 5.5%Rusks 1.00 1.00 -Wafers 1.00 1.00 -Candy 1.31 2.11 61.1%Average Edita 0.80 0.85 6.2%
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE15
InAugust2015EditalaunchedtwonewcroissantSKUs,namelyMoltoMixintwovariations,whicharepricedatEGP2,apricepointthatisc.70%higherthantheaver-ageforEdita’sexistingcroissantportfolio.
Sales & DistributionIn1H2015,Edita’ssalesbychannelofdistributionreflectedthecompany’sstrategyofincreasingshiftingrevenuesmoretotheretailandtraditionalsaleschannelsandawayfromwholesaledistributionwhilesimultaneouslygrowingallchannels.Salesthroughwholesalechannelsin1H2015grewby9%toEGP649millionandcontributed59%oftotalrevenues,comparedto63%forsameperiodlastyear.Ontheotherhand,salesthroughtheretailandtraditionaltradechannelsgrewstronglyby25%y-o-ytoEGP343millionandcontributed32%oftotalrevenuescomparedto29%inthesameperiodduring2014.Contributiontorevenuethroughsalestosupplyandkeyaccounts(moderntrade)remainedsomewhatflaty-o-yandcollectivelycontributedapproximately3%oftotalrevenue.
Exportsincreasedby31%in1H2015over1H2014toEGP69millionandremainedap-proximately6%oftotalnetsales.During1H2015,Editaexportedto13countriesacrosstheMENAregionandAfrica,withitscoreexportmarkets–namelyPalestine,Iraq,Syria,JordanandLibya–constitutingover83%ofourtotalexportrevenue.Itisworthnotingthatduring2Q2015,EditaopenedanewexportmarketinTanzania,whichfallsinlinewithourstrategytocontinuallyexpandourexports’reachnotonlyacrosstheMENAregionbutalsointoAfrica.
Bytheendof2Q2015,thetotalnumberofcustomersthatEditadirectlycateredtostoodat63,228pointsofsale,upfrom57,659ayearearlier.Thetotalnumberofretailandtraditionaltradepointsofsalesservicedgrew10.7%y-o-yto57,982attheendofthequarter,whilethenumberofwholesalersserviceddeclinedby2.3%.ItisworthnotingthatthetotalnumberofretailersservicedbyEditaattheendof2Q2015surpassedEdi-ta’stotalnumberofclientsservicedasattheendof2Q2014,attestingtothecontinuedimplementationofthecompany’sstrategytoexpanditsproprietarydistributionnetworkacrossEgypt.Thetop100wholesalerscontinuedtoconstitutealargeportionoftotalsalesthroughthewholesalechannel,standingat38%comparedto41%ayearearlier.
Editacontinuestogrowitssalesforceefficiently,inlinewithbothcurrentandplannedgrowth.Thegrowthinsalesin2Q2015throughwholesalerswaspredominantlyduetotheincreaseindropsize/sizeoftheinvoiceperwholesaler,whilegrowthinrevenuethroughtheretailchannelswasafunctionofboththeincreaseindropsizeaswellastheincreaseinthenumberofretailersovertheperiod.Asshowninthefigurebelow,thereweresignificantimprovementsinallthemainKPIsinboththewholesaleandretailsidesofthebusiness.Thenumberofsuccessfulvisits,coverageandinvoicesizegrewover2Q2014levelswhilewastedeclined.
Revenue Contribution by Distribution Channel 1H2015*
Revenue Contribution by Distribution Channel 1H2014*
*FiguresarebasedonGrossSales
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE16
Improving KPIs across Major Distribution Channels
Retail Wholesale
TosupportEdita’sstrategyofdevelopingretailsaleschannels,thenumberofdistribu-tioncentersiscurrentlyupto18from15in2Q2014.Nonewdistributioncenterswereopenedin2Q2015;threeareplannedtoopenin3Q2015.Thenumberofsalesrepre-sentativesincreasedto444attheendof2Q2015,upfrom417in2Q2014.
Industrial OperationsAttheendofApril2015,Editabegancommissioningthelastofthethreenewlinesin-stalledduringtheyear,dedicatedtotheproductionofXLandXXLMolto.Thenewlineaddsatotalof17,200tonsperannumtothecompany’scroissantproductioncapacity.
Thecakeandcroissantlinescommissionedattheendof1Q2015–whichaddedanad-ditionalcapacityof7,200and7,600tonsperannum,respectively–arecurrentlyoperatingatnearfull-capacityutilization.Meanwhile,thecroissantlineinstalledattheendofApril2015remainsintheramp-upphaseandisthusoperatingbelowfull-capacityutilization,bothduetoteethingandone-offmaintenanceissues.TheE07factoryinSixthofOctober(currentlyhousingthethreenewlinesandfourothers)experiencedafive-daystoppageduring2Q2015onthebackthemunicipality’smaintenanceworkstothewatergridandthemainpipelinefeedingareasintheSixthofOctoberindustrialzone,whichsawthefac-torywitnessseveralcutsinservices.Inaddition,Editaexperienced10daysofstoppageintheE07extension(HallB)duetotherequiredmaintenanceforthestructurehousingthenewlinesonthebackofseveresandstorms.Nevertheless,Edita’soverallaverageutiliza-tionratestoodat95%in2Q2015.
Inadditiontotheincreasedcapacitiesintroducedduring2015,enhancementsandmorestreamlinedplanningactivitiesacrossallsegmentsalsocontributedtoincreasedcapaci-tiesacrossallproductsegments.Thiswasespeciallynoticeableinthewafer,ruskandcandysegments,whichincreasedby10%,25%and109%,respectively.
Totalproductionintons(excludingtheproductionthatwastrial-basedonthenewlines)increasedby12%to26.8thousandtonsin2Q2015comparedto2Q2014.Thiscorre-spondswithanincreaseof10%inthenumberofpacksproduced,asEditahasproducedlarger-sizedSKUsanddelistedsmalleronessince2Q2015.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE17
Thetablebelowshowsthecomparativeactualproductionperproductsegmentfor2Q2015ascomparedto2Q2014inbothtonnageandpacks.
Actual Production in Tons and Packs(In Tons) (In Million Pouches)
2Q2014 2Q2015 Change (%) 2Q2014 2Q2015 Change (%)Croissants 7,018 7,576 8% 159 172 9%Cakes 15,018 16,702 11% 521 561 8%Rusks 805 893 11% 24 27 11%Wafers 603 799 33% 20 29 47%Candy 572 861 51% 16 26 69%Total 24,015 26,832 12% 739 816 10%
In2Q2015,EditamanagedtorenewallitscertificationsfortheECIfactoryincludingtheISO9001(QualityManagementSystem)andISO22000(FoodSafetyManagementSystem),ISO14001(EnvironmentalManagementSystem)andOHSAS18001(Occu-pationalHealthandSafetyManagementSystem).
Research and DevelopmentOurR&Ddepartmentcurrentlyhasaround90SKUsinthepipelinethatincludeseveralofthenewlyacquiredHostessproductswhicharebeingre-formulatedtosuitlocalmarket’stastes.Itmustbenotedthatthelaunchingofsomeofthe90SKUswillbesubjecttofinaldevelopmentandmarketresearchfindings.ItisalsoworthytonotethatthenewlylaunchedMoltoMixSKUsweredevelopedentirelyin-housebyEdita’sR&Dteam.Furthermore,inadditiontothestrudelsthataredueforlaunchinearlyJanuary2016,aspartofourexistingsegments,severalothernewSKUsarealsoslatedforlaunchduring2H2015/1Q2016.
OurtargetistohaveatleasttwoofthenewlyacquiredHostesscake-basedproductslaunchedandproducedonourexistingcakelinesbyyear’send.Editaisalsoconstantlyworkingonformulamodificationsforthecompany’sexistingproductportfolio.
Supply ChainTheSupplyChaindepartmentcontinuedtotrackglobalcommoditypricesinordertomaximizeEdita’soperationalefficiencies.In2Q2015,theSupplyChaindepartmentmanagedtosecuremostofthemajordirectmaterialsatanaverageprice6-8%lowerthanoriginallyanticipated.Despiteasofteninginmostglobalcommodityprices,cocoapricesincreasedbyanaverageof25%whilethepricesofOPPpackagingmaterialsincreasedbyanaverageof15-20%inthelocalmarket.ThishasnoforeseenimpactonEdita’scostbaseduring2015aspricesformostofthedirectmaterialshavebeenlockedatleastuntilyear’sendandinsomecasesupuntil1Q2016.Thecostofimporteddirectmaterialsremainsstablecomparedtothepreviousquarter,represent-ing24%oftotaldirectmaterialcostandcontinuingtobepartiallyfinancedthroughproceedsfromexports.Onapositivenote,milkpowderpriceshavefurtherdeclinedonthecommoditymarketandtheSupplyChaindepartmenthasseizedtheopportu-nitytolockinfavorablepricesforEdita’sneedsuntiltheendof1Q2016ataverageprices15%below1Q2015.
Direct Material Breakdown 2Q2015
Direct Material Breakdown 2Q2014
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE18
ItisimportanttonotethatamongEdita’scontinuedoperationalefficiencyinitiativesistheoutsourcingofallnon-coreoperations,similartowhatwasappliedforemployees’transportandcafeteriamanagementduring2014.During2Q2015,Editamanagedtooutsourcethetransportofitsfinishedgoodsfromthefactoriestothedistributioncent-ers.Althoughthismaynotresultinlargefinancialsavings,itismoreefficientintermsoflogistics,maintenanceandminimizingdowntimeanddelaysthatmayresultfromthebreakdownofthecompany’strailers.AsaresultEdita,soldallitstrailersandheavytrucksthatwereusedtotransportthefinishedgoodstothedistributioncentersduringthequarterandhassincerealizedagainonthesale.
Planningactivitiesshowedsignificantimprovementy-o-yduring2Q2015intermsofincreaseddailyproductioncapacitiesacrossallthefactories,productionlineutilizationandkeepinginventorycoverageforalldirectmaterialsatanaverageof0.89monthsandamaximumof2.4daysofsalesforfinishedgoods.
Human ResourcesEditacontinuestobecommittedtodrivehighperformanceanddeveloptalentforits5,385employees.During2Q2015,Editalaunchedanewtrainingacademy,theEditaTechnicalAcademy,inadditiontoitsongoingprograms:theEditaManufacturingandtheEditaSalesAcademies.Furthermore,during2Q2015theHRdepartmentsuccess-fullylaunchedthefirstmoduleinthe“SuccessFactorsSystem,”anewintegratedandcomprehensivetalent-managementsystem.
2Q2015 Earnings rElEasECairo, Egypt | 13 August 2015
2Q2015 Earnings rElEasE19
Investor Contacts
Ms.DinaEl-SonbatyVice-PresidentInvestorRelations&CorporateAffairs
T:+20238516464M:+201222187052dina.sonbaty@edita.com.eg
Ms.MennaShamsElDinInvestorRelations&BusinessDevelopmentManager
T:+2023851-6464M:+201001542428menna.shamseldin@edita.com.eg
About Edita Food IndustriesEdita,foundedin1996andheadquarteredinEgypt,isaleaderinthegrowingEgyp-tianpackagedsnack-foodmarket.TheCompanymanufactures,marketsanddistrib-utesarangeofbrandedbakedsnackproductsincludingpackagedcakes,croissants,rusks(bakedwheat)andwafersaswellasselectedconfectionary/candyproducts.TheCompany’slocalbrandportfolioincludeshouseholdnamessuchasTodo,Molto,BakeRolz,BakeStix,FreskaandMiMix.TheCompanyalsohasexclusiveownershipoftheinternationalHTTbrandsTwinkies,Hoho’sandTigerTailinEgypt,Libya,Jordan,Palestine,Morocco,Algeria,Tunisia,Syria,Lebanon,Iraq,Bahrain,Oman,theUAE,Kuwait,QatarandSaudiArabia,andispartytoatechnicalassistanceandknow-howagreementtomanufacture11additionalHTTbrandsacrossitsterritories.TheCompanyholdsstrongnumber-onemarketpositionsinitscorecakeandcroissantsegments,anumber-twomarketpositioninrusksandgrowingmarketpositionsinthewafersandcandysegments.In2014,theCompanyderivedc.94%ofitsrevenuefromEgyptandc.6%fromover14regionalexportmarkets.Learnmoreatir.edita.com.eg
Forward Looking StatementsThiscommunicationcontainscertainforward-lookingstatements.Aforward-lookingstatementisanystatementthatdoesnotrelatetohistoricalfactsandevents,andcanbeidentifiedbytheuseofsuchwordsandphrasesas“accordingtoestimates”,“aims”,“anticipates”,“assumes”,“believes”,“could”,“estimates”,“expects”,“forecasts”,“in-tends”,“isoftheopinion”,“may”,“plans”,“potential”,“predicts”,“projects”,“should”,“totheknowledgeof”,“will”,“would”or,ineachcasetheirnegativesorothersimilarexpressions,whichareintendedtoidentifyastatementasforward-looking.Thisapplies,inparticular,tostatementscontaininginformationonfuturefinancialresults,plans,orexpectationsregardingbusinessandmanagement,futuregrowthorprofitabilityandgeneraleconomicandregulatoryconditionsandothermattersaffectingtheCompany.
Forward-lookingstatementsreflectthecurrentviewsoftheCompany’smanagement(“Management”)onfutureevents,whicharebasedontheassumptionsoftheManage-mentandinvolveknownandunknownrisks,uncertaintiesandotherfactorsthatmaycausetheCompany’sactualresults,performanceorachievementstobemateriallydifferentfromanyfutureresults,performanceorachievementsexpressedorimpliedbytheseforward-lookingstatements.Theoccurrenceornon-occurrenceofanassumptioncouldcausetheCompany’sactualfinancialconditionandresultsofoperationstodiffermateriallyfrom,orfailtomeetexpectationsexpressedorimpliedby,suchforward-lookingstatements.
TheCompany’sbusinessissubjecttoanumberofrisksanduncertaintiesthatcouldalsocauseaforward-lookingstatement,estimateorpredictiontodiffermateriallyfromthoseexpressedorimpliedbytheforward-lookingstatementscontainedinthisprospectus.Theinformation,opinionsandforward-lookingstatementscontainedinthiscommuni-cationspeakonlyasatitsdateandaresubjecttochangewithoutnotice.TheCompanydoesnotundertakeanyobligationtoreview,update,confirmortoreleasepubliclyanyrevisionstoanyforward-lookingstatementstoreflecteventsthatoccurorcircumstancesthatariseinrelationtothecontentofthiscommunication.
Shareholder Structure as of 2Q15
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