effective use of social media in local government units (ph)

SOCIAL MEDIARUBEN LICERA JR.

EFFECTIVE USE OF

FOR LOCAL GOVERNMENT UNITS

Blogger | Social Media Advocate

RubenLicera

I advocate:

https://petitions.whitehouse.gov/

http://www.socialbakers.com/

https://www.facebook.com/ChoosePhilippinesOfficial

https://www.facebook.com/DepEd.Philippines

https://www.facebook.com/makeitmakati

“Your brand is what people say about you when you leave the room.

JEFF BEZOS

Founder and CEO

Amazon

Word of Mouth

What to Listen?

• YOUR BRAND Who is talking about you?

What are they saying?

• YOUR PEERS AND COMPETITORS What are their best practices

• YOUR CATEGORYWhat are people saying about your area of focus

How to Listen?

• FREE TOOLS Google Alerts

Twitter Search

Trending Topics

• PAID TOOL Hootsuite

Hubspot

Top Six Rules of Social Media

Be Authentic

FortifyStrengthen your current audience and engage new ones.

ConnectPublish content that invites your audience to participate (Don’t sell, sell, sell).

Be RemarkableGive our audience things to remark on.

Get Outside (your site)Participate in other discussions, not just your own.

Embrace organic PlanningEstablish a plan, But be ready to adjust.

Be Entertaining yet informative (A must for PH Page)

Establish a plan, But be ready to adjust.

Rappler.com

@PNPHotline

Action Plan for SM4LGU 101

Create a Gmail Account

Create a Facebook Page

Create a Twitter Account

Create a Youtube Account

Create a Instagram Account

Connect in IFTTT

Connect all account with Klout.com

“Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

Brian SolisEngage: The Complete Guide for

Brands and Businesses to Build,

Cultivate, and Measure Success

in the New Web

Be Talked About!

SOCIAL MEDIARUBEN LICERA JR.

EFFECTIVE USE OF

FOR LOCAL GOVERNMENT UNITS

Blogger | Social Media Advocate

RubenLicera