effective websites

Effective Websites 29th July 2015

Slides available on EI FaceBook page via SlideShare

Mini Master Class:Effective Websites

Bruce Wade

What makes a website effective?• Big Clear pictures?• Bright colours?• Lots and lots of writing?• Music?• Flashing banners?• Adverts?

What makes a website effective?• Design and layout• Engaging Copy• Social Media integration • Compelling call to action• Well placed video

Design and Layout• Clear and easy to read• Focus points that lead the eye• Call to action hot spots• Simple and effective colour palette • Above & below the fold• Be mobile compatible

Anatomy of a websiteHeader

Initial informationCall to Action

Fold

Menu

Footer

Features Vs Benefits• This is me, we are great, we do this, we are

the best

• This is what we do for you to meet your needs

Engaging copy• Talk with the readers not to them• Adult to adult• No jargon and acronyms• Engage readers• Ask questions• Compel them to take action

Blog• Regular blog articles• 300 words• Use pictures and videos• Engage with call to actions• Allow sharing and comments

Engaging copy• Talk with the readers not to them• Adult to adult• No jargon and acronyms• Engage readers• Ask questions• Compel them to take action

Social Media• Be fully inclusive in Social Media• Link to• Repost from and to• Share, like, retweet, copy, comment and reply

Final comments• Make your website an experience• Add the ‘toy’ to the cereal• Prompt action• Get them back for more

Quote

“A blog is just a blog until it engages lives then it becomes a powerful tool.”

Bruce Wade

bruce@ei.co.za

www.ei.co.za