ego presentation

EGO!Women Lifestyle Magazine

• Students• 16-24 Year Old’s • 90% Females, 10%

Males• North East England• B1, C1

Socioeconomics• Retail

TRIBES

STYLERS

Love Fashion.

United by their love for partying and looking good.

Regularly attend music concerts and festivals.

TRENDIES

Motivated by current trends.

Music is there second love after vintage fashion.

RAHS

Jack Wills is their favorite fashion label.

It’s all about pub lunches in the country, skiing, and Ugg boots.

BRIEF

HOW WILL I MEET THE BRIEF?

• Financed through advertising.

• Audience research will give me a good indication of what THEY want.

• Combined features from other successful Women Lifestyle Magazines, to create something unique and different.

• Make it suitable as I am catering for the Northern Echo.

MY MARKET COMPETITION

UNIQUE SELLING POINT

• The unique selling point to my magazine is that although the design of my magazine is female orientated, but the articles inside are of an interest to both genders.

• I also want to create a local magazine which uses natural models and is very realistic, I want it to encourage good self esteem for teenagers in the area.

GENRE RESEARCH

Bright colours.

Overlapping.

Young attractive model.

Bold and unique fonts.

Three colour palette.

GENRE RESEARCH

Large, bold mass head.

Overlapping.

Head shot for main image.

Natural looking model.

Bright text and bold fonts.

NOUVELLE VAGUEBUBBLE SHARP

DOLCE VITAARIAL

Colour Scheme

Fonts

PROBLEMS• B1 C1 socioeconomics target audience limits how

many images I should use.

• Financial Issues• Advertisers• Northern Echo likes to cater for a secondary

audience. • No taboo or extreme language.• No extreme nakedness.• Nothing of an inappropriate or offensive nature.HOW TO OVERCOME THESE PROBLEMS• Use appropriate language.• No taboo subjects. • Use varied content inside.• Appeal to advertisers

CONSTRAINTS

• Defamation – I cannot release any material which could damage a persons reputation.

• Libel – I know that I cannot release any information which I do not know if it is from a reliable source, I have to collect all correct and reliable material.

• Health And Safety – When carrying out my photo shoot, I need to ensure I do it in a safe environment, by taping over wires ect.

• Working With Teenagers – When using models I need to ensure that they are comfortable with what the poses I want to take.

THE CONTENT

INTERVIEW – FASHION FRENZY

INTERVIEW – TRAVEL MANICINFORMATIVE – KEEP KALM

Content Page

Pale circle shapes, creating background.

Bold and bright text.

Images giving insight into magazine content.

Page numbers.

FRONT COVER

Front Cover

Main, head shot.

Model which is same age of target audience.

Bright, large mass head.

Sell lines that all relate to the topics inside of magazine.

A three colour palette used.

TRAVEL MANIC

Cityscape font.Dotted dividers.

Large image, giving the double page spread a healthy image to text ratio.

Breakout box, an extra element to article.

Three diagonal, polaroid images.

Header.

MOCK UPS

“I definitely preferred the ones from mock up one, the pink, yellow, red tones”.

“You knew the article was about travel because of the landmarks in the header”.

“The little pictures are right next to the big picture, so I’d move the little pictures to the left hand side”.

“I liked them as it separated the different columns of writing, making it easier to follow”.

“I didn’t like the layout of mock up one as much as the second one”.

Mock Up 2

Mock Up 1

KEEP KALM

Dotted dividers.

Kicker.

Cloud like shape.

Break out box which healthy meals to eat before exams.

Large, relatable image.

Bubble sharp font, dark blue.

FASHION FRENZY

Preliminary Page

Large images of models dressed in students garments.

Student profiles.

Bright, eye catching shades of pink.

Large images introducing the topic of article.

Sharp lines, creating an energetic edge to page.

Dolce Vita Font.

COMMERCIAL VIABILITY

NET PROFIT/LOSS = -£1381.4

£11460£12460

Blue – Advertising IncomeRed – Total Sales EstimateGreen – Sales Income Purple – Total Income

£10002000

Blue – Editorial PersonnelRed – Equipment Green – PrintingPurple – Total Expenditure

£11460

£1310

£1071

£13841

MY MAGAZINE

PAGES – 16MAGAZINE COST - £0.50 TOTAL ADVERTS – 19TOTAL COPIES - 4000PRITNING QUALITY – 130 GSM COATED, GLOSS, FULL COLOURFRONT COVER QUALITY – 170 COATED, GLOSS, FULL COLOUR