electrify your events with augmented and virtual reality...(vr) realworld augmented reality(ar)...

Electrify Your Events with Augmented and Virtual Reality

Tyler H. Gates | Managing Principal

Brightline Interactive

PRESENTED BY

tyler@brightlineinteractive.com

Tyler H. Gates Managing Principal

Brightline Interactive

Reimagining Technology

for Consumer Brand Experiences

Technology

• HTC Vive / VR

• Oculus Rift / VR

• Samsung Gear / VR

• Hololens / AR

• Unity 3D Photorealistic Rendered Content

• Gaming Environments

• Arduino/Phidgets

• Raspberry Pi

• Gesture / Motion Tracking

• Face Tracking/Facial Recognition

• Sensor (Active and Passive) Integration

• Show Control DMX and Integrated SFX

• IR / Capacitive Touch

• Multiscreen Interaction

• Social Media Integration

• Mobile Device and Platform Integration

Virtual Reality

(VR)Real World Augmented

Reality (AR)

(Virtual Objects in

Real World)

Augmented Virtuality

(Real Objects in Virtual

World)

The Reality Spectrum

(From slightly augmented, to virtually real)

Virtual Reality Interactive VR

360 Video Interactive VR Entertainment/Gaming Simulation/Training

VR HARDWARE SYSTEMS

Google

CardboardSamsung

Gear VR

Oculus Rift HTC Vive

HOW INTERACTIVE VR IS BEING UTILIZED TODAY

Cub Cadet VR

Residential Mowing

Project Relevance

• Large scale VR production

• Realistic Residential Graphic Integration

• Sensor Integration into VR

• Fully interactive VR environments

• Multiple scene VR

• Gaming graphic content

Entertainment | Gaming

Entertainment | Gaming

Call Before You Dig

Project Relevance

• Large scale VR production

• Residential Graphic Integration

• Sensor Integration into VR

• Fully interactive VR environments

• Multiple scene VR

• User selection with hand controllers

• Gaming graphic content

Simulation | Training

FEMA Flood Risk

Simulation

Project Relevance

• Large scale VR production

• Realistic Residential Graphic Integration

• Fully interactive VR environments

• Multiple scene VR

• User selection with hand controllers

Simulation | Training

Toyota Distracted

Driving Simulation

Project Relevance

• Large scale VR production

• Sensor Integration into VR

• Fully interactive VR environments

• Multiple scene VR

Simulation | Training Toyota Distracted Driving Simulation

It’s an entirely new medium of

communication - books radio television

internet virtual reality

Scalable sales tool that seamlessly

recreates product uses in actual

environments

Generates an emotional connection which

contributes to memory and brand

recognition

Simultaneous communication and training

for complex scenarios

The Near Future of VR

Top 5 Questions

for a New VR Project

What is the story we are trying to tell and how is the consumer involved?

What is the graphic quality expectation?

What is the desired length of the experience?

What is the consumer use environment?

What is the budget expectation?

THANK YOU!

Tyler H. Gates | Managing Principal

Brightline Interactive

tyler@brightlineinteractive.com

@brightline_int