electronic market

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In this presentation, we will have an overview on the various aspects of electronic market, a simplified structure of customer and supplier interaction, and also related models to online shopping. We will also talk about distribution architecture and interactive marketing process (pull & push marketing). To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

TRANSCRIPT

Electronic Market

Advantages of online shoppingSheer convenienceWider choiceBetter valueUnique gifting opportunitySaves time & strainMicro targetingMass personalisationKnow customer preferences andIntegrated source of Information

An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)

(i) Model 1 Broker model

Request for goods

CustomerC Select Suppliers’

Web page

Establish Shopfront

Solicit details of the order

Credit card validated

Goods availability checked

SSupplier

Enjoys Purchase

Order confirmation

Order fulfilment

Interaction Between Customer and Supplier with Choices

(ii) Model 2 Customisation model

CCustomer

Enjoy choice

Select Suppliers’

Web page

Message flows

Product enquiry

Select preference

Order confirmation

Order fulfilment

Establish Shopfront with user

Configurable applications

Presentation of options

Capture customer choice

Check build schedule

Validate credit card

SSupplier

Interaction Between Customer and Supplier with Bargain

C SCustomer Supplier

Submit bid

Bid accept/reject

View Catalog

Maintains catalog

Collect all bids

Select winning bids

Match buyers and sellers

Collect commission

(iii)Model 3 Contact model

Enjoys bargain

Three Models

1. Broker Model

2. Customisation Model

3 Contact Model

A Centralised Catalogue

Trading

Places server

Suppliers

Buyers

A centralised catalogue

Distribution Architecture

Suppliers

suppliers back end system

Info Banks intrade System CatalogueInfobanks Intrade

Buyer System

Buyers

Buyers backend system

The Interactive Marketing Process

Pull

Information

(HTMLpges)

Client softwareCheap, easy

To get.

(Limited Customiationabilities) Waste time looking over search engine results

Customise

Information sent.

Automate.

Delivery of crucial news. Cost

effective

Centralises and eases control of information at server.

Web server

Push software collects

Information.

Pull Push

A view of B2B Marketplaces in the Chemicals IndustryHigh

Product

scope

Chem Connect ELEMICAFobchemicals.com

1stChemical Market

Chem ACX.com

Plasticsandchemicals.com

E-ChemicalsGetPlastic.com

RubberBuy.com

ChemPoint.com

Covalex

Chem Web

20TONS.com

PlasticLink.com

PlasticNet.com

Justforplastic.com

Packaging Exchange.com

CheMatch.com

XSMChem

Painstnd Coatings.com

Packexpo.com

Envera

ElastomerSolutions.com

Omnexus.com

GE Polymerland

Narrow

Independent

Ownership

Model Industry sponsored

Predicted Trends in B2B Market Places$ 1,200

$ 900

$ 600

$300

$ 0 The Purge Fortification Reconciliation

E-M

arke

tpla

ce tr

ade

U.s.

$ (b

illio

ns)

Secure Extra Net Web Page

Secure extra net web pageUsers

Market place

Buyers

Sellers

go to

enter

information

Send inform

ation

Or through E-mail

An Oversimplified Picture of Interaction Between Customer and Supplier(By Enjoying purchase)

(i) Model 1 Broker model

Request for goods

CustomerC Select Suppliers’

Web page

Establish Shopfront

Solicit details of the order

Credit card validated

Goods availability checked

SSupplier

Enjoys Purchase

Order confirmation

Order fulfilment

Interaction Between Customer and Supplier with Choices

(ii) Model 2 Customisation model

CCustomer

Enjoy choice

Select Suppliers’

Web page

Message flows

Product enquiry

Select preference

Order confirmation

Order fulfilment

Establish Shopfront with user

Configurable applications

Presentation of options

Capture customer choice

Check build schedule

Validate credit card

SSupplier

Interaction Between Customer and Supplier with Bargain

C SCustomer Supplier

Submit bid

Bid accept/reject

View Catalog

Maintains catalog

Collect all bids

Select winning bids

Match buyers and sellers

Collect commission

(iii)Model 3 Contact model

Enjoys bargain

A Centralised Catalogue

Trading

Places server

Suppliers

Buyers

A centralised catalogue

Distribution Architecture

Suppliers

suppliers back end system

Info Banks intrade System CatalogueInfobanks Intrade

Buyer System

Buyers

Buyers backend system

The Interactive Marketing Process

Pull

Information

(HTMLpges)

Client softwareCheap, easy

To get.

(Limited Customiationabilities) Waste time looking over search engine results

Customise

Information sent.

Automate.

Delivery of crucial news. Cost

effective

Centralises and eases control of information at server.

Web server

Push software collects

Information.

Pull Push

Pull TypePush Type

Mass communication

Pull Type

Value-added Functions on the Sell Side

AuctionAccess to additional customers

Helping business managers in :-Spotting trendsOffering volume purchase discount incentives andImproving relationships with customers who do a lot of business with multiple business units

A view of B2B Marketplaces in the Chemicals Industry

High

Product

scope

NarrowOwnership

Model Industry sponsored

Chem Connect ELEMICAFobchemicals.com

1stChemical Market

Chem ACX.com

Plasticsandchemicals.com

E-ChemicalsGetPlastic.com

RubberBuy.com

ChemPoint.com

Covalex

Chem Web

20TONS.com

PlasticLink.com

PlasticNet.com

Justforplastic.com

Packaging Exchange.com

CheMatch.com

Independent

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