email marketing and social media 101

How to Use Email Marketingand Social Media

to Increase Salesby Building Relationships

Increasing Use of Email Marketing

Nearly 2/3 of all businesses expect to increase their use of email marketing,

and small businesses are the most likely of all

Source: Social Media Examiner’s Social Media Study April 18, 2011http://bitly.com/eURtxf

Why Email Marketing?

Inexpensive way to establish & build a relationship with clients and prospects.

Positions you as an expert, as a “go to” person in your field.

Positions you as likeable and trustworthy. People want to do business with people they know, like and trust.

Keeps your customers “in the know”.

Email Marketing Best Practices

• Relevant content

• Segment your list

• Subject line - From line

• Be consistent

• Analyze your data and adjust

• Make links clickable

Do’s Dont’s

• Don’t email without permission

• Don’t include the kitchen sink

• Don’t skip the email service provider!

EmailBefore

EmailAfter

Email Example

Social Media is Still Fairly New

Source: Altimeter Group, Jeremiah Owyanghttp://www.web-strategist.com/blog/research/

Facebook

• 673 million users

• 30 billion pieces of content shared each month

• 96% of millennials have joined a social network

• Fastest growing segment: 55-65 yr-old females

5 Common Facebook Mistakes

1. Broadcasting

2. Not investing adequate time

3. Being boring or predictable

4. Failing to learn mechanics or tools

5. Violating Facebook’s terms

Facebook Ex: Sweet Leaf Tea

Facebook Ex: Sweet Leaf Tea

Sweet Leaf Tea asked their Facebook fans to try to get them more shelf space with retailers

Facebook Ex: 365 Things to do in Austin

Twitter

• 200+ million users (< 1 m users in 2008)

• 460,000 new accounts in March 2011 alone

• 1 billion tweets per weeks on average

Why care about Twitter?• News breaks on Twitter first• It’s where the nerds, wonks and influencers talk

What can Twitter do for you?

• Quickly share information

• Gather intelligence and feedback

• Build relationships

Twitter Ex: Edible Austin

Twitter Ex: LiveStrong

YouTube

• Customer testimonials• How to’s• Product demonstrations• Meet the team•“Edutainment”

YouTube Ex: Will it Blend?

YouTube Ex: Tx Parks & Wildlife

Email Marketing + Social Media

• Word of mouth on steroids

• Real-time engagement

• All about relationships

Rhonda Dirvin & Suzanne Doughtywww.cedarsage.cominfo@cedarsage.com

512-591-8737