email marketing monetizationn and mobile webcast

@PHOLLOWS

Email Marketing, Monetization and Mobile

Phil Hollows, CEO, FeedBlitz

@phollows @FeedBlitz

Why Care About Email Marketing?

“I get ten times more response to my blog from my email subscribers than I do from anyone else.”

Seth Godin

The Scale of Email(source: LiveIntent)

THE SCALE OF EMAIL

Facebook Twitter EMAIL WebsitesTotal Accounts

Daily Activity

900 million

300 million

2.9 billion

463 million

60 million updates 140 million

tweets

188 billion messages

47 billion pageviews

3.3 billion searches

Google+90 million

1 billion items shared

FIVE Keys to MASSIVE List Growth

1. Above the fold.

2. Social Proof.

3. Meaningful incentives.

4. Respectful popups.

5. Don’t get complacent: Test!– Call to action text.– Form location.– Graphic elements.

Email Drives Traffic

• The web is an engaging platform!

• More traffic means more $$.

• Target an open rate of 20%

• Summary feeds can lose formatting, links, images.

• Mobile-friendly.

Affiliate Programs and Links

• Use static affiliate links.

• Make sure your email service is affiliate friendly.

• If you use summary content, do your links and images disappear?

Ads and Sponsorships

Specialty email ad networkNo direct selling required.

Ads need volume, frequency.

Sponsorships have better CPMsAdd to the template.

Send dedicated blasts.

Digital Product Promotions

• Promote new items.

• Give subscribers a jump start on offers.

• Use every mailing to promote products, programs.

• Coupons, deals, affiliate links.

Events and Promotions

• Mail to create initial interest.

• Mail when milestones are passed.

• Send reminders: People procrastinate!

• Mail just before your deadline.

• True Story…

Transactional Mailings & Landing Pages

• Transactional mailings – 80%+ opened– You can sell, market.– Promotion can’t overwhelm transaction data.

• Landing pages– Deliver incentives, promote action.

Mobile, Mobile, Mobile!

#TypeACon

30%+ of opens are mobile.

iPad engagement is very high.

Display challenges: Legibility without pinch/zoom?Are links easily clicked, ads clear?

“Desktop” email on the phone

Email Without Responsive Design

Same email, responsive layout – Legible, effective.

Email With Responsive Design

Questions?

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Thank You!

• Would love to hear from you!– phil@feedblitz.com– @phollows– www.feedblitz.com– @FeedBlitz