email marketing monetizationn and mobile webcast
DESCRIPTION
Use your email list to make more money! That's both the promise and the deliverables in this session. Learn how industry-leading sites use email, why your list is more relevant than ever, and how to grow that list to meet your marketing goals. You'll walk away with ideas you can implement immediately to quickly make a difference.TRANSCRIPT
@PHOLLOWS
Email Marketing, Monetization and Mobile
Phil Hollows, CEO, FeedBlitz
@phollows @FeedBlitz
Why Care About Email Marketing?
“I get ten times more response to my blog from my email subscribers than I do from anyone else.”
Seth Godin
The Scale of Email(source: LiveIntent)
THE SCALE OF EMAIL
Facebook Twitter EMAIL WebsitesTotal Accounts
Daily Activity
900 million
300 million
2.9 billion
463 million
60 million updates 140 million
tweets
188 billion messages
47 billion pageviews
3.3 billion searches
Google+90 million
1 billion items shared
FIVE Keys to MASSIVE List Growth
1. Above the fold.
2. Social Proof.
3. Meaningful incentives.
4. Respectful popups.
5. Don’t get complacent: Test!– Call to action text.– Form location.– Graphic elements.
Email Drives Traffic
• The web is an engaging platform!
• More traffic means more $$.
• Target an open rate of 20%
• Summary feeds can lose formatting, links, images.
• Mobile-friendly.
Affiliate Programs and Links
• Use static affiliate links.
• Make sure your email service is affiliate friendly.
• If you use summary content, do your links and images disappear?
Ads and Sponsorships
Specialty email ad networkNo direct selling required.
Ads need volume, frequency.
Sponsorships have better CPMsAdd to the template.
Send dedicated blasts.
Digital Product Promotions
• Promote new items.
• Give subscribers a jump start on offers.
• Use every mailing to promote products, programs.
• Coupons, deals, affiliate links.
Events and Promotions
• Mail to create initial interest.
• Mail when milestones are passed.
• Send reminders: People procrastinate!
• Mail just before your deadline.
• True Story…
Transactional Mailings & Landing Pages
• Transactional mailings – 80%+ opened– You can sell, market.– Promotion can’t overwhelm transaction data.
• Landing pages– Deliver incentives, promote action.
Mobile, Mobile, Mobile!
#TypeACon
30%+ of opens are mobile.
iPad engagement is very high.
Display challenges: Legibility without pinch/zoom?Are links easily clicked, ads clear?
“Desktop” email on the phone
Email Without Responsive Design
Same email, responsive layout – Legible, effective.
Email With Responsive Design
Questions?
?
Thank You!
• Would love to hear from you!– [email protected]– @phollows– www.feedblitz.com– @FeedBlitz