email woes! 5 things you're missing with the wrong email platform

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Poor email deliverability and limited access to email performance data can mean headaches and hidden costs that you just can’t afford. Join us to get been-there-done-that advice from high-volume sending pro, Jack Hogan, CTO of health publisher Lifescript, about what to look for in an email platform and what you should learn to avoid. Learn: • How to increase deliverability and improve email performance • What you could be missing with your current and outdated email platform • What an open source email MTA is really costing you • How to prepare for tomorrow’s email landscape

TRANSCRIPT

1

Jack Hogan CTO, Lifescript Jose Santa Ana Director of Marketing, Message Systems

Email Woes! The 5 Things You’re Missing with the Wrong Email Platform

September 18, 2014

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A link to the webinar replay will be provided via email following the presentation

Participate in Today’s Discussion… Tweet #emailplatform

Follow us on Twitter @messagesystems @lifescript

Follow us on Linkedin Message Systems Lifescript

3

•  Lifescript is a leading destination where health consumers connect with trusted experts and peers – to find and share the information they need to live their healthiest, most fulfilling lives each and every day

•  Lifescript was the first health website dedicated to women. Today we remain the largest and most visited Women’s Health site

The #1 Website Dedicated to Women’s Health

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Active, Engaged Audience

Scale, Precision Targeting

Trusted, Credible Content

Lifescript At A Glance

•  Owned and operated site with a dedicated team of editors and health experts

•  Extensive library of condition specific Health Centers

•  Multiple email newsletter publications

•  15 Million+ unique visitors each month

•  5 Million+ active user profiles with deep information for optimal targeting

•  1.5 Million+ social followers More than 3 time any other health site

•  Send over 500 Million emails per month

•  435 highly developed context and interest profile verticals

•  Targeted profile data on over 85 Million subscribers

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What are the five things that can’t be missed in an email platform?

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Manageability

7

Manageability

Performance

8

Manageability

Performance

Extensibility

9

Consistent Costs

Manageability

Performance

Extensibility

10

Consistent Costs

Manageability

Performance

Extensibility

Scalability

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How did you address these factors?

12

What are your thoughts on the future of email?

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Message Systems: The Leader in Messaging

20%

14

Email / Marketing Services Providers

Social Networking

Daily Deals Telco Financial

Services Consumer

Technology Travel &

Hospitality Publishing

& Media Hosting & SaaS

Sampling of Key Customers by Vertical Markets

15

The Momentum Digital Messaging Solution

16

Thank you!

Follow us on Twitter:

•  @messagesystems

Follow us on Linkedin:

•  Message Systems

Visit Us

•  www.messagesystems.com

Contact Us

•  info@messagesystems.com

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