email’s role in social media: the digital glue (2009 eduweb conference by dj waldow of blue sky...

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Blue Sky FactoryDriving Email Marketing Performance

Email’s Role in Social Media: The Digital GlueEmail’s Role in Social Media: The Digital Glue

eduWEB ConferenceChicago, IL

July 20-22, 2009

Poll the AudiencePoll the Audience

1. How would you rank yourself as an email marketer? A social media “pro”?

2. How many are personally/professionally involved with email marketing? Social media?

3. What do you hope to learn today?

It’s All About YOUIt’s All About YOU

What is Social Media?What is Social Media?

Source: Wordle.net (idea borrowed from MarketingProfs)

Email is the Digital GlueEmail is the Digital Glue

Source: Flickr willfuller

Email is the Digital GlueEmail is the Digital Glue

Millennials: Social Media RockstarsMillennials: Social Media Rockstars

Four Discussion TopicsFour Discussion Topics

1. Email Marketing: The Digital Glue

2. The Death of Email

3. Share With Your Network (SWYN)

4. Twitter and Email

Social Media Will Not Kill EmailSocial Media Will Not Kill Email

Engage with Blue Sky FactoryEngage with Blue Sky Factory

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