email’s role in social media: the digital glue (2009 eduweb conference by dj waldow of blue sky...

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Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Email’s Role in Social Media: The Digital Glue eduWEB Conference Chicago, IL July 20-22, 2009

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A roundtable discussion at the 2009 eduWEB Conference: http://www.eduwebconference.com/index.php/overview/tuesday_topic_tables/. I discussed the role of email in social media - email as the digital glue. It was more of a conversation then a presentation.

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Page 1: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Baltimore, Maryland

Blue Sky FactoryDriving Email Marketing Performance

Email’s Role in Social Media: The Digital GlueEmail’s Role in Social Media: The Digital Glue

eduWEB ConferenceChicago, IL

July 20-22, 2009

Page 2: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Poll the AudiencePoll the Audience

1. How would you rank yourself as an email marketer? A social media “pro”?

2. How many are personally/professionally involved with email marketing? Social media?

3. What do you hope to learn today?

Page 3: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

It’s All About YOUIt’s All About YOU

Page 4: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

What is Social Media?What is Social Media?

Source: Wordle.net (idea borrowed from MarketingProfs)

Page 5: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Email is the Digital GlueEmail is the Digital Glue

Source: Flickr willfuller

Page 6: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Email is the Digital GlueEmail is the Digital Glue

Page 7: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Millennials: Social Media RockstarsMillennials: Social Media Rockstars

Page 8: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Four Discussion TopicsFour Discussion Topics

1. Email Marketing: The Digital Glue

2. The Death of Email

3. Share With Your Network (SWYN)

4. Twitter and Email

Page 9: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Social Media Will Not Kill EmailSocial Media Will Not Kill Email

Page 10: Email’s Role In Social Media: The Digital Glue (2009 eduWEB Conference by DJ Waldow of Blue Sky Factory)

Engage with Blue Sky FactoryEngage with Blue Sky Factory

@BlueSkyFactory@djwaldow

http://www.facebook.com/pages/Blue-Sky-Factory-Inc/9025322959

http://www.blueskyfactory.com/