email & mobile theatre; email’s role in a world gone “mocial”
TRANSCRIPT
Email’s Role in a World Gone “Mocial”
@rlevans, @Silverpop
Aren’t social and mobile both hotter
than email?
800M 500M (TODAY)
Not a fad…but a way of life
Smartphone Sales Pass PC Sales
Q4 2010
40+ Tablets Expected to Ship in 2011
What about the
2 billion?
2 Billion Email Users!
Radacati Group
Email marketers must adopt, adapt and improve.
Integration Context/Design
Humanisation Automation / Triggers
Email Marketing in a Mocial World
Transition: Share>Find>Follow>Like
Integration Context/Design
Humanisation Automation / Triggers
Impact on Email Marketing
Going Mobile / Design OVERLOAD
Where is My Email Being Read?
Old mouse New mouse
The New Design Challenge
Source: StyleCampaign.com, Litmus
Do Your Emails Have the Touch?
Integration Context/Design
Humanisation Automation / Triggers
Impact on Email Marketing
Old Rule:Sell the sizzle, not the steak.
New Rule:Educate with grilling tips, recipes
and wine pairing.
Let Customers Do the Selling
Integration Context/Design
Humanisation Automation / Triggers
Impact on Email Marketing
Social is the New Broadcast
Try Doing this with Social Media
Nurture
Transactional
Dynamic
Campaign Tracks
Triggered off Behaviour
Highly Personalised
Email’s Strengths
Low Volume, High ROI
40.2%TriggeredCampaigns
4.1%TriggeredCampaigns
Email Generated RevenueVolume of Emails sent
Social vs Email
Conversation Conversion
Email drives the ROI in Mocial
Email is Healthier than ever.
What are you doing to
advance your email programme
in a world gone mocial?
About Silverpop
• 1,400+ customers
• Across 38 countries
• 95% customer retention
• >2B msgs sent per month across our customer base
• Resource Centreat silverpop.com– White papers– Webinars– Blogs– Case studies– Newsletters
• Presentations on SlideShare– www.slideshare.net/Silverpop
New Whitepaper:The State of the Social Universe
Thank you!